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About the Role
You will own how customers return to Mason's Meats, managing email and SMS, subscriptions, loyalty, and affiliate programs. This hands-on role involves building campaigns and flows in Klaviyo, ideation, analysis, testing, and iteration, directly impacting customer retention and lifetime value.
Responsibilities
- Own Klaviyo end to end: campaigns, flows, segmentation, deliverability, testing
- Build retention strategies that increase repeat purchase, customer lifetime value and subscription growth
- Design and grow a loyalty programme customers genuinely care about
- Own and optimise our Recharge subscription programme
- Develop testing roadmaps and continuously improve performance
- Report on the numbers that matter, understanding not just what happened but why
- Own the loyalty programme and make it something customers actually care about
- Manage our affiliate programme on Superfiliate
- Own the retention numbers that matter and report on them honestly
- Work closely with Growth, Brand and Design to make retention feel like part of the brand, not an afterthought
- Apply the brand's strong voice and comprehensive style guide
Requirements
- Have run retention for a DTC brand and have the numbers to show for it
- Fluent in Klaviyo
- Worked with Recharge or equivalent subscription tooling
- Write well and do not rely on AI for thinking or writing
- Allergic to generic ecom retention
- Enjoy ownership
- Enjoy both creative and analytical work
- Like seeing your ideas go live quickly
- Want your work to have a measurable impact on the business
- Applications without a covering letter will be discarded
Skills
- Klaviyo
- Recharge
- Superfiliate
- Email marketing
- SMS marketing
- Subscription management
- Loyalty programs
- Affiliate marketing
- Data analysis
- A/B testing
- Content writing
Location
- Austin, Texas
Work Type
- Full-time
- Hands-on
Experience Level
- Mid-level
Salary/Compensations
- Competitive salary
Benefits
- Performance related bonus
- 20 days paid holiday per annum plus public holidays
- Incredible opportunity to grow with Mason's Meats as we scale
- A dynamic, small-team environment where your contributions are valued and recognized
- Annual offsite
- Product
About the Company
- Mason's Meats makes premium beef jerky and meat snacks using only British and Irish grass-fed beef and sea salt, with no additives or sugar.
- They are a DTC brand selling across the UK, EU, and Middle East.
- The company is launching in the USA and building a production facility in Austin, Texas, using American beef and salt from Anglesey.
- Mason's Meats is a movement focused on returning to real food in a world full of chemicals, fillers, and artifice.