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About the Role

We are seeking a strategic and hands-on Content Strategist to own and scale the Enterprise content narrative. This role bridges Product Marketing, Demand Generation, Brand, and Enterprise GTM, transforming complex developments into compelling thought leadership and campaign content to drive awareness, engagement, and pipeline.

Responsibilities

• Own the Enterprise content narrative and editorial strategy, ensuring alignment with Semrush positioning and brand direction.
• Build and maintain the Enterprise narrative and theme deck, translating product strategy, industry trends, and GTM priorities into clear messaging frameworks and thought leadership themes.
• Own the Enterprise content roadmap, editorial calendar, and production cadence across Enterprise PMM, Brand, Owned Media and PLG initiatives.
• Produce strategic editorial content including whitepapers, studies, reports, one-pagers, blog posts, webinar decks, event content, sales enablement assets, and ABM personalization content.
• Translate Demand Generation campaign requirements into compelling, audience-focused content deliverables that support Enterprise pipeline goals.
• Drive the repurposing and expansion of existing content into new formats and channels including digital ads, social assets, sales messaging, webinars, videos, and email content.
• Partner closely with Product Marketing, Demand Gen, Brand, and Digital Marketing teams to ensure all campaigns and content streams contribute to one connected Enterprise story.
• Build scalable AI-supported content workflows to increase production velocity, experimentation, and asset variety while maintaining high editorial quality.
• Collaborate with internal subject matter experts, product teams, and leadership stakeholders to develop credible, differentiated thought leadership.
• Build and publish editorial and blog content in the CMS.
• Contribute to webinar, podcast, and event content development in collaboration with internal and external production teams.
• Continuously identify opportunities to improve content operations, narrative consistency, and content effectiveness across the Enterprise marketing motion.

Requirements

• 6+ years of experience in B2B SaaS content strategy, thought leadership, editorial, product marketing content, or content marketing roles.
• Strong understanding of the SEO, search, AI visibility, digital marketing, or martech landscape, with the ability to translate industry developments into compelling Enterprise thought leadership.
• Strong experience creating strategic content for Enterprise audiences and supporting complex GTM motions.
• Exceptional storytelling and editorial skills with the ability to turn complex technical or market topics into compelling narratives and actionable content.
• Experience owning content strategy and production across multiple formats including long-form editorial, research-driven content, sales enablement assets, webinars, and campaign content.
• Proven ability to work cross-functionally across Product Marketing, Demand Generation, Brand, Content, and Digital Marketing teams.
• Strong understanding of modern content operations, editorial planning, and content repurposing workflows.
• Experience working in fast-paced SaaS or technology companies with evolving products, messaging, and GTM priorities.
• High level of autonomy, ownership, and strategic thinking combined with a strong execution mindset.
• Hands-on experience using AI tools to accelerate research, ideation, production, and content scaling workflows.
• Comfortable balancing strategic narrative development with hands-on writing and production responsibilities.
• Experience working with CMS platforms and content publishing workflows.
• Strong stakeholder management and collaboration skills.
• Fluent English written and verbal communication skills.

Skills

• Content Strategy
• Thought Leadership
• Editorial
• Product Marketing Content
• Content Marketing
• SEO
• Search
• AI Visibility
• Digital Marketing
• Martech
• Storytelling
• Content Production
• Content Operations
• Editorial Planning
• Content Repurposing
• AI Tools
• CMS Platforms
• Stakeholder Management
• Collaboration
• English Communication

Location

• Global

Work Type

• Full-time

Experience Level

• 6+ years

Benefits

• Unlimited PTO
• Hobby & team building budget allowance
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups

About the Company

• Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact.
• We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens.
• Semrush has gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.
• We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.
• We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.
• Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy.
• The company was founded in 2008 and is headquartered in Boston, MA with a global presence across North America, Europe and Asia.
• We’ve built something people are proud to be part of. And the awards agree: Great Place to Work, DEI Workplace, Diversity Champion Award, International Inclusion Award, Most Women Friendly Employers, Best Place for Working Parents.
• All thanks to 1700+ employees who build the company every day.

Equal Opportunity

• Semrush is an equal opportunity employer.
• Building a better future for marketers around the world unites people from all backgrounds.
• Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply!
• We are committed to ensure that everyone feels a sense of belonging in the workplace.
• We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.