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About the Role
The Sr Manager of Web Content Strategy & Optimization will lead the future content ecosystem, governance model, and operating system for DaVita.com. This role bridges content creation, search visibility, and site performance, ensuring the website is discoverable by traditional and AI-driven search engines while maintaining a high-quality, consistent user experience.
Responsibilities
- Develop and own the site content roadmap aligned with search outcomes and audience needs.
- Integrate content across the web ecosystem to create intuitive, behavior-based user journeys.
- Plan, brief, and edit web content for landing pages, blogs, and resource hubs.
- Establish and manage a scalable content governance model, including intake, standards, and refresh cadences.
- Maintain a site content calendar and manage production timelines.
- Own organic visibility strategy across SEO, GEO, and AI-driven search platforms.
- Partner with analytics teams to track performance and report insights to leadership.
- Execute SEO strategies including keyword research, search intent mapping, and technical on-page best practices.
- Develop GEO strategies to improve visibility in AI-generated answers.
- Conduct regular content audits to update, optimize, or retire pages.
- Collaborate on A/B testing to improve engagement and conversion rates.
- Define information architecture in partnership with UX and development teams.
- Ensure content compliance across marketing, legal, and accessibility standards.
- Manage and mentor a team of three, fostering professional growth and a collaborative culture.
Requirements
- 5+ years of experience in content strategy, SEO, or digital content management.
- At least 2 years of experience in a lead or managerial capacity.
- Proven track record of improving organic search performance and managing large-scale web content.
- Working knowledge of GEO and AI search optimization concepts.
- Hands-on experience with SEO tools such as Semrush, Ahrefs, or Screaming Frog.
- Proficiency with analytics platforms like GA4 and GSC.
- Experience with CMS platforms such as WordPress, Contentful, or Sitecore.
- Strong writing and editing skills with the ability to adapt tone for different audiences.
- Experience building and enforcing content governance frameworks at scale.
- Ability to balance strategic planning with hands-on execution.
- Excellent cross-functional collaboration and stakeholder management skills.
Skills
- Content Strategy
- SEO
- GEO
- AI Search Optimization
- Content Governance
- Information Architecture
- Data Analytics
- Stakeholder Management
- Team Leadership
- Technical SEO
- UX Writing
Location
- 2000 16th Street, Denver, Colorado, 80202, United States of America
Work Type
- Full-time
Experience Level
- 5+ years of experience
- 2+ years in a lead or managerial capacity
Salary/Compensations
- $85,000.00 - $135,000.00 per year
Benefits
- Medical, dental, and vision insurance
- 401(k) match
- Paid time off and PTO cash out
- Family resources and EAP counseling sessions
- Access to Headspace
- Backup child and elder care
- Maternity/paternity leave
- Professional development programs
- On-demand virtual leadership and development courses
About the Company
- DaVita is a healthcare community dedicated to caring for patients suffering from chronic kidney failure.
- The company values a 'community first, company second' culture.
- DaVita is committed to clinical excellence and providing award-winning education and training.
Equal Opportunity
- DaVita is an equal opportunity workplace and complies with state and federal affirmative action requirements.
- Individuals are recruited, hired, assigned, and promoted without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, protected veteran status, or any other protected characteristic.