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About the Role

Launch and own the organic social presence for Hers in Australia across Instagram, TikTok, and YouTube. Build a community that trusts, learns from, and chooses the brand. Grow social channels as powerful drivers of brand favourability, education, trust, and traffic.

Responsibilities

• Develop and execute the organic social launch plan to grow brand awareness in Australia.
• Develop and execute the organic social strategy for Instagram, TikTok, and YouTube.
• Determine content needs, posting schedules, and optimization for growth, engagement, and key metrics.
• Shoot and edit platform-native content for Instagram (feed, Stories, Reels) and TikTok.
• Stay updated on social platform trends, sounds, formats, and cultural moments.
• Create educational content about women's health, products, and the category.
• Respond to comments and DMs, engage authentically with the community, and build relationships.
• Create content that drives brand favourability, making women want to be part of the community.
• Ensure organic social drives meaningful traffic to the site through strategic CTAs and link-in-bio optimization.
• Collaborate with the Production team, videographers, and creative team to ensure content needs are met.
• Monitor organic social metrics and use insights to refine strategy.
• Plan and schedule content in advance while remaining flexible for timely opportunities.
• Collaborate with Performance, Creative, and Editorial teams to ensure alignment with broader brand strategy.

Requirements

• Be chronically online, understanding trends and cultural moments.
• Be comfortable on camera, behind the camera, and editing on mobile or desktop.
• Be able to translate internet culture into authentic content.
• Be able to make complex information accessible, relatable, and trustworthy.
• Be able to use strategic CTAs, link-in-bio optimisation, and content that drives action.
• Be able to brief shoots and identify content opportunities.
• Be able to monitor metrics and use insights to refine strategy.
• Be able to plan and schedule content while staying flexible.
• Be able to collaborate cross-functionally.

Skills

• Organic Social Strategy
• Content Creation
• Video Shooting and Editing
• Community Management
• Trend Spotting
• Performance Monitoring
• Social Media Calendar Management

Location

• Australia

Work Type

• Full-time

Experience Level

• Early-career professionals

Benefits

• Mentorship from leaders across Australia, the UK, Germany, and Japan
• Collaboration with international teams
• Exploration of new markets or international travel
• Access to learning budgets, conferences, and certifications
• Peer shadowing opportunities
• Global knowledge-sharing culture
• Catered wellness talks
• Exercise classes
• Whoop membership
• Free barista coffees
• Funded social clubs
• Quarterly rooftop parties
• Parental leave
• Miscarriage leave
• Health days
• Professional development days
• Personal days
• Employee Assistance Program

About the Company

• Eucalyptus is on a mission to make good health last a lifetime, building better long-term care.
• Eucalyptus is now part of Hims & Hers, a global leader in personalized health and wellness.
• Eucalyptus is the company behind Juniper, a large weight-management program combining medication with personalized support.
• Eucalyptus has experienced 130% YoY revenue growth and a 90% reduction in cash burn.
• Eucalyptus was acquired by Hims & Hers for $1.15bn in 2026.
• Eucalyptus has supported over 350k patients across 5 markets.
• Eucalyptus has received selective NICE endorsement to provide services to the NHS.
• Eucalyptus has tailored its offering to patients in Australia, the UK, Germany, Japan, and Canada.
• Eucalyptus is also behind digital healthcare clinics across men’s health, well-being, fertility, skincare, and preventative health.
• Eucalyptus's goal is to support 1 million patients globally to live better for longer in the next three years.
• Eucalyptus is building a preventive healthcare ecosystem by launching into new conditions, demographics, and geographies.
• Eucalyptus is on the path to becoming the world’s largest international digital healthcare company.
• Eucalyptus delivers work that directly shapes patient outcomes and scales evidence-based care.
• Eucalyptus offers high ownership, continuous feedback, and dedicated development support.
• Eucalyptus fosters collaboration with talented peers to solve complex clinical and operational problems at scale.
• Eucalyptus is recognized on Hatch’s Hotlist as one of Australia’s top employers.
• Eucalyptus supports early-career professionals to become future global leaders.
• Eucalyptus provides opportunities to innovate with purpose using state-of-the-art tools.
• Eucalyptus contributes to bold, impactful solutions in healthcare.

Equal Opportunity

• Eucalyptus values individuals from all backgrounds, experiences, and perspectives, embracing the unique qualities each person brings.
• Eucalyptus uses AI-assisted tools to help teams work more efficiently, including in the recruitment process; these tools support the team, and all hiring decisions are made by real people with every application reviewed by a member of the recruitment team.