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About the Role
Own the commercial success of the US market across three D2C brands, driving revenue growth, shaping product assortment, and identifying key occasions and gifting moments. This role requires cross-functional coordination and accountability for all US market decisions.
Responsibilities
- Take full commercial ownership of the US across famwalls, heybalu, and Bo & Birdie.
- Drive revenue growth and optimize conversion across the entire funnel.
- Expand and shape the product assortment based on US market insights.
- Understand occasions, gifting moments, and cultural specifics relevant to American consumers.
- Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams.
- Act as the central point of accountability for all US market decisions.
- Identify growth opportunities and research competitors.
- Support building a supplier and partner network in the US.
Requirements
- 3 to 7 years of experience in e-commerce, ideally in a D2C environment.
- Direct commercial responsibility (P&L ownership, revenue targets, or market-level KPIs).
- Strong understanding of online retail conversion and revenue drivers.
- Strategic thinker with hands-on execution capabilities.
- US native or deep, lived expertise in American consumer culture and the gifting calendar.
- Based in the US, with regular visits to the Düsseldorf office.
- Fluent English.
- Hands-on D2C e-commerce experience required.
- Not suitable for senior director or VP-level candidates seeking to manage a large team.
Skills
- E-commerce
- D2C
- Commercial ownership
- Revenue growth
- Conversion optimization
- Product assortment strategy
- Consumer culture understanding
- Gifting calendar knowledge
- Cross-functional collaboration
- Market analysis
- Competitor research
- Supplier network building
- Partner network building
Location
- US
- Remote
- Düsseldorf (office visits)
Work Type
- 100% Remote
- Full-time
Experience Level
- Mid-level (3-7 years)
Salary/Compensations
- Competitive compensation with variable pay tied to KPIs
Benefits
- Full commercial ownership of an entire market with direct impact on company growth
- Work directly with founders and leadership team
- 100% Remote work
- Regular on-site visits to Düsseldorf office (travel covered)
- Health benefits
- Meal allowance
- Top hardware (MacBook, widescreen)
- Honest communication and "no bullshit" culture
- Dedicated onboarding buddy
- Full tool access from day one
About the Company
- Lyto Brands Group is one of Germany's fastest-growing e-commerce startups focused on personalized products.
- Operates three D2C brands: famwalls (couples, families, friends), heybalu (pet lovers), and Bo & Birdie (young parents).
- Team comprises Shopify experts, marketing gurus, and content creators with a growth mindset and a no-bullshit culture.