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About the Role

The APC is the first point of contact for the retailer regarding all operational issues for ELC brands on the shop floor. The role is to achieve counter sales goals and business objectives through efficient management of daily counter operations, focusing on inventory, MinMax, Visual Merchandising, branded staff, and promotions. This position requires discretion and integrity due to access to confidential information.

Responsibilities

Provide weekly qualitative and quantitative feedback on sales and BA performance.
Work with brand staff on executing brand targets.
Support the SEE to ensure brand staff are engaged to drive seasonal sales plans.
Follow up at store level to execute promotional programs/events, feedback sales results, and suggest improvements.
Prepare monthly reports including sell-through figures, pax trends, competitor activities, retailer promotions, ELC brand incentives/promotions, and counter photos.
Supervise and execute daily counter duties such as housekeeping, merchandising, stock availability, testers, price & promo signage, and VM materials.
Report counter maintenance issues to the SEE.
Report brand staff absences and propose counter coverage plans to the SEE.
Provide feedback and observations to the SEE on promoters and brand staff regarding training, grooming, daily operations, and sales reporting.
Review and adjust brand min/max and shelf capacity to meet sales demand and presentation levels.
Monitor out-of-stock products and follow up with the Retail Store team and SEE/ASOM.
Monitor non-saleable inventory and implement follow-up action plans with the SEE.
Ensure brand visual merchandising aligns with brand guidelines and maximizes sales potential.
Collaborate with the team on promotional events and setups.
Share photos of launch changeovers, promo setups, and event setups with the SEE and rectify setups if needed.
Take reasonable care of personal and others' health and safety.
Cooperate with management in providing a healthy and safe workplace.
Report incidents or accidents as per Company process.
Undertake duties in accordance with Estee Lauder WHS principles, policies, procedures, and objectives.

Requirements

Previous retail management experience (ideally 2+ years in duty-free or cosmetics).
Strong business acumen with a result-driven and customer-oriented mindset.
Attention to detail.
Ability to work under pressure and manage tight schedules.
Well-organized with the ability to prioritize.
Ability to multitask.
Good command of computer skills including Excel and Word.

Experience Level

2+ years