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About the Role
Serve as the Subject Matter Expert (SME) on a management consulting team, providing insights into specific roles, evolving technologies, and requirements for successful in-house activation of onsite media and retargeting for a large retailer's in-housing initiative.
Responsibilities
- Oversee the execution of onsite media and retargeting for the retailer.
- Provide insight into specific roles, evolving technologies, and requirements for successful in-house activation of onsite and retargeting.
- Use experience to predict potential watch outs and plan for them as the in-housing change management plan is devised.
- Translate experience into benchmarks.
- Source current market intelligence, including current role descriptions, AI augmentations for teams, and technology feedback.
- Evaluate a proposed external agency and in-house solution against objectives, timelines, and costs, and provide a detailed SWOT analysis.
- Define change management plan milestones associated with inhousing efforts.
Requirements
- 8-10+ years in retail media, with direct hands-on experience in onsite media and retargeting.
- Direct experience working in-house at a retailer, ideally having gone through or led an agency-to-in-house transition themselves.
- Experience with major retail media platforms.
- Background in retail media network operations, whether on the retailer side or supporting one as an agency or vendor partner.
- Comfort building and presenting frameworks like SWOT analyses, benchmarks, or org design recommendations.
- Experience with change management, org design, or operating model work.
- Deep understanding of onsite ad formats (sponsored product, display, native) and retargeting mechanics specific to retail (first-party data usage, walled garden dynamics).
- Familiarity with the current retail media talent landscape.
- Awareness of AI's growing role in retail media operations (optimization, creative, reporting).
- Strong executive presence.
- Ability to work independently and synthesize ambiguous inputs into clear recommendations.
Skills
- Onsite media
- Retail website retargeting
- Retail media (in-house)
- Retail media execution
- Optimization
- Agency to in-house handover
- Change management
- Operating model design
- Organizational design
- SWOT analysis
- Benchmarking
- Onsite ad formats
- Retargeting mechanics
- First-party data usage
- Walled garden dynamics
- Talent landscape analysis
- AI in retail media operations
Location
- Remote
Work Type
- Contract
- Full-time
Experience Level
- 8-10+ years
Salary/Compensations
- $125 - $150 per hour
About the Company
- The client is a management consulting firm advising a large Retailer on their in-housing initiative specific to Onsite Media and Retargeting.
- We Are Rosie provides strategic consulting and talent solutions for the marketing industry.
- We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale.
- Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers.
- Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
Equal Opportunity
- We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.