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About the Role

Reporting to the Head of GTM Operations & Strategy, this role will be responsible for the GTM strategy, operational support, and execution of our front-line teams across Flex's New Verticals business. As Flex expands beyond its core market into new segments, this leader will play a foundational role in building the GTM infrastructure that enables us to scale. This is a high-visibility role that will directly shape how new lines of business grow, and will require close partnership with Sales, Product, Analytics, Finance, and the broader GTM leadership team.

Responsibilities

Own annual and quarterly planning for the New Verticals business unit, partnering closely with Sales, Product, and Analytics to develop and execute clear, data-driven go-to-market strategies tailored to each vertical's unique dynamics.
Own lead forecasting, pacing, and KPI reporting for the New Verticals GTM organization; identify trends, risks, and opportunities across pipeline, funnel efficiency, and revenue performance; build the reporting infrastructure largely from scratch as new verticals mature.
Design and continuously refine sales processes, pipeline frameworks, territory structures, and operating mechanisms purpose-built for new verticals; partner with RevOps to ensure optimal execution within Flex's revenue systems environment.
Serve as the operational hub connecting Sales, Product, Marketing, Finance, Risk, and RevOps across the New Verticals portfolio; bring structure and clarity to ambiguous, fast-moving problems; build repeatable systems that can scale with the business.
Conduct market sizing, segmentation, and TAM analysis for new verticals; build business cases supporting go/no-go decisions, new programs, product investments, and resource allocation across the portfolio.
Develop and lead a revenue strategy and operations team supporting the New Verticals business, with expectation to grow the function as the verticals scale.

Requirements

10+ years of experience in GTM strategy, revenue operations, strategy consulting, and/or business operations preferred; 5+ years minimum experience in a revenue leadership role
Proven ability to build GTM strategy and operational infrastructure in a greenfield or early-stage business context — not just optimizing what exists, but creating from scratch.
Strong analytical expertise with the ability to pull clear, actionable insights from incomplete or early-stage data.
Deep understanding of sales processes, pipeline dynamics, and revenue forecasting best practices, with the ability to adapt frameworks across different business models and buyer types.
Exceptional communication skills with the ability to influence executive stakeholders and cross-functional teams across multiple business lines simultaneously.
Comfortable operating in ambiguity — able to make good decisions with limited information and build structure around unstructured problems.
Capable of operating at both a strategic and execution level as the situation demands; willing to roll up sleeves in an early-stage environment.
Experience building processes and frameworks from the ground up.
FinTech, marketplace, or network-based business experience is a strong plus; experience operating across multiple business lines or verticals simultaneously is equally valued.

Skills

GTM strategy
Revenue operations
Strategy consulting
Business operations
Revenue leadership
Analytical expertise
Sales processes
Pipeline dynamics
Revenue forecasting
Communication skills
Executive stakeholder influence
Cross-functional team collaboration
Strategic thinking
Execution capabilities
Process building
Framework development
FinTech experience
Marketplace experience
Network-based business experience

Location

NYC
San Francisco
Salt Lake City

Work Type

Hybrid

Experience Level

10+ years of experience in GTM strategy, revenue operations, strategy consulting, and/or business operations preferred
5+ years minimum experience in a revenue leadership role

Salary/Compensations

$265,000—$315,000 USD

Benefits

Competitive medical, dental, and vision
Company equity
401(k) plan with company match
Unlimited paid time off + 13 company paid holidays
Parental leave
Free Flex subscription
Competitive compensation + company equity
Unlimited PTO

About the Company

Flex is a growth-stage, NYC headquartered FinTech company that is creating the best rent payment experience.
Flex enables our users to pay rent throughout the month on a schedule that better fits their finances and budget.
Our mission is to empower as many renters as possible with flexibility over their most significant recurring expense.
We understand that it takes a diverse team of highly intelligent, curious, determined, empathetic, and self aware people to grow a successful company.
Our HQ is located in New York City, but we have employees located throughout the US, Australia, Canada and South America.
We are growing quickly, but deliberately, with a focus on building an inclusive culture.
Our dynamic team has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

Equal Opportunity

we take great pride in being an equal opportunity workplace.