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About the Role
Lead the brand experience strategy for 2DAYFM, bringing the brand to life through compelling promotions, audience experiences, partnerships, and activations to drive listening, engagement, and brand love. Work closely with Content, Digital, Sales, and Programming teams to shape the brand's future and create unforgettable moments for Sydney listeners.
Responsibilities
- Bring 2DAYFM and 2DAYFM Breakfast to life through compelling promotions, audience experiences, partnerships and activations.
- Drive strategy and team culture alongside the Content Director, Assistant Content Director, and Show Executive Producer.
- Develop bold, audience-first experiences that bring the brand to life, from on-air promotions and street activations to digital campaigns and local events.
- Grow the audience and deepen listener love.
Requirements
- Extensive experience and knowledge of radio/media promotions, marketing, branding, PR, digital media and/or social media strategy.
- In-depth knowledge of content, sales, and promotions in the radio/media industry, including understanding the business benefits of integration across all platforms.
- High-level Project Management skills.
- Excellent people and resource management skills.
- Ability to motivate and lead teams towards the delivery of creative solutions.
- Ability to provide creative and practical solutions to meet Sales briefs and Content development needs.
- Excellent communication and presentation skills and the ability to deal with staff and clients at all levels.
- Ability to handle a high volume of projects at a high pace with ease.
- Keen interest in news, popular culture, and current affairs relevant to SCA’s audiences.
Skills
- Brand experience strategy
- Promotions
- Audience experiences
- Partnerships
- Activations
- Content strategy
- Digital media strategy
- Sales strategy
- Programming strategy
- Project Management
- People management
- Resource management
- Team leadership
- Creative problem-solving
- Communication
- Presentation skills
- Marketing
- Branding
- PR
- Social media strategy
Location
- Sydney
Work Type
- Full-time
- 12-month parental leave contract
- 9-day fortnight trial
Experience Level
- Senior
Benefits
- 9 Day fortnight trial
- SCA GIGs – Internal talent development program
- Wellbeing Perks – Extra leave for birthday and volunteering
- Free and discounted concert and footy tickets
- Free coffee and treats in the office
- Salary Packaging – Novated leasing and exclusive discounts on top brands and gyms
About the Company
- Southern Cross Austereo (SCA) is Australia’s leading media company, home to LiSTNR, the Triple M & HIT networks, and Australia’s #1 podcast network, reaching 8M+ monthly listeners.
- We're shaping the future of Australia’s audio landscape.
Equal Opportunity
- Southern Cross Austereo (SCA) is an equal opportunity employer committed to diversity, inclusion, and fair hiring.
- We welcome talent from all backgrounds and ensure a workplace where everyone feels valued and respected.
- SCA is committed to providing an inclusive recruitment process.
- If you require any accommodations during your interview, please let us know.
- We’re happy to support your needs to ensure a fair and comfortable experience.
- Reach out to careers@sca.com.au for assistance.