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About the Role

Lead and execute regional marketing strategies for the EP portfolio across APAC to drive brand awareness, adoption, and commercial performance. Partner with cross-functional teams to tailor campaigns, enable field teams, and measure impact. Act as the regional marketing lead for EP initiatives, ensuring alignment with global strategy while adapting to local market needs and regulations.

Responsibilities

• Provide expertise and guidance to country teams in Australia/Japan for successful new product launches and enabling technology.
• Collaborate with the ANZ/Japan marketing team to upskill talents in capabilities for future product launches.
• Support external customer engagements with KOLs in ANZ/Japan.
• Translate global EP marketing strategy into APAC regional plans and local execution roadmaps.
• Develop and manage regional brand plans, launches, product positioning, channel strategies, and integrated campaigns.
• Lead market segmentation, customer journey mapping, and targeting for key APAC markets.
• Create regional marketing assets, content briefs, and digital programs, ensuring regulatory and compliance review.
• Drive multi-channel programs optimized for APAC markets.
• Provide commercial insights and competitive analysis to inform strategy and tactical decisions.
• Support local affiliates with campaign toolkits, training materials, sales enablement, and field support.
• Measure and report campaign performance and ROI; use analytics to optimize investments and tactics.
• Manage external agencies and vendors for creative, digital, and market research projects.
• Ensure adherence to company policies, local regulations, and ethical standards in all marketing activities.
• Mentor and coordinate with junior marketing staff; foster cross-country collaboration across APAC.

Requirements

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field (MBA preferred).
• 8+ years’ marketing experience, with at least 3–5 years in regional roles across APAC or large multi-country responsibilities.
• Experience in healthcare/biopharma/medical device/related regulated industry strongly preferred.
• Demonstrated track record in brand management, product launches, and multi-channel campaign execution.
• Experience working with cross-functional teams and supporting local affiliates across multiple markets.

Skills

• Strategic marketing mindset with strong commercial orientation.
• Strong project management and organizational skills; ability to manage multiple priorities and stakeholders.
• Excellent communication and influencing skills across cultures and seniority levels.
• Proficiency in digital marketing channels, CRM-driven campaigns, and marketing analytics.
• Fluent in English; additional APAC language(s) an advantage.
• Strong analytical skills and ability to translate data into actionable insights.
• Comfortable with travel across APAC (typical expectation: up to 30–40% depending on business needs).
• Brand Marketing
• Brand Positioning Strategy
• Communication
• Customer Centricity
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Data Savvy
• Execution Focus
• Financial Analysis
• Organizing
• Presentation Development
• Product Development Lifecycle
• Product Improvements
• Product Management
• Product Portfolio Management
• Product Strategies
• Stakeholder Management
• Strategic Thinking
• Technical Credibility

Location

• Chiyoda, Tokyo, Japan
• Singapore, Singapore
• Sydney, New South Wales, Australia

Work Type

• Full-time

Experience Level

• 8+ years’ marketing experience
• 3–5 years in regional roles across APAC or large multi-country responsibilities

Education Level

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field
• MBA preferred

About the Company

• At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

Equal Opportunity

• As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.