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About the Role

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.

Responsibilities

• Develop and execute integrated marketing programs designed to increase marketing-sourced and marketing-influenced pipeline.
• Partner closely with Sales, RevOps, Product Marketing, and Marketing leadership to optimize performance across the funnel.
• Build and execute multi-channel campaigns that support demand generation, product launches, webinars, customer engagement, and business growth.
• Lead Generative Engine Optimization efforts to improve visibility across AI-powered search experiences.
• Partner with content, product marketing, and web teams to increase discoverability, authority, and organic traffic.
• Grow awareness and engagement among recruiters, talent acquisition leaders, HR teams, and executive buyers.
• Support thought leadership, analyst engagement, influencer engagement, community initiatives, and audience expansion programs.
• Build reporting frameworks and dashboards that provide visibility into campaign performance, pipeline contribution, attribution, conversion rates, and business outcomes.
• Turn insights into action and recommendations that improve results.
• Develop campaigns that support retention, expansion, advocacy, and customer engagement.
• Partner with Customer Success and Sales to strengthen relationships and identify growth opportunities.

Requirements

• 6+ years of experience in growth marketing, demand generation, revenue marketing, or integrated campaign management within B2B SaaS
• Demonstrated success driving pipeline through multi-channel marketing programs
• Strong analytical skills with experience building dashboards, reporting frameworks, and performance analysis
• Experience with marketing automation platforms, CRM systems, and campaign execution tools
• Strong project management skills and the ability to manage multiple initiatives simultaneously
• Excellent written communication skills across email, social, webinar, and campaign content
• Ability to work independently and operate with a high degree of ownership
• Comfortable collaborating across Sales, RevOps, Product Marketing, Customer Success, and Leadership teams
• Experience marketing to Talent Acquisition, Recruiting, HR, or People leaders
• Familiarity with recruiting technology, talent intelligence, or HR technology
• Experience with GEO, SEO, content strategy, or thought leadership programs
• Experience supporting both net-new acquisition and customer expansion motions

Skills

• Growth marketing
• Demand generation
• Revenue marketing
• Integrated campaign management
• B2B SaaS marketing
• Multi-channel marketing programs
• Analytical skills
• Dashboard building
• Reporting frameworks
• Performance analysis
• Marketing automation platforms
• CRM systems
• Campaign execution tools
• Project management
• Written communication
• Independent work
• Collaboration
• GEO
• SEO
• Content strategy
• Thought leadership

Location

• Remote

Work Type

• Remote
• Full-time

Experience Level

• 6+ years

Salary/Compensations

• $79,100—$124,300 USD

Benefits

• Comprehensive benefits
• Holistic mind, body and lifestyle programs designed for overall well-being

About the Company

• ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation.
• Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

Equal Opportunity

• ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status.
• We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law.
• We also consider qualified candidates with criminal histories in accordance with legal requirements.
• For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
• An employer who violates this law shall be subject to criminal penalties and civil liability.
• ZoomInfo does not administer lie detector tests to applicants in any location.