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About the Role

NexHealth is seeking a Senior Lifecycle Marketing Manager to own the end-to-end customer journey, from onboarding and activation through engagement and retention. This role involves building data-driven lifecycle programs across owned channels to deepen relationships with practices, drive product adoption, and reduce churn. It's a unique opportunity to define the strategy, establish programs and processes, set priorities, and build cross-functional collaboration for this function.

Responsibilities

Establish and own the customer lifecycle function from the ground up, defining strategy, setting priorities, and building scalable processes and systems.
Develop and execute programs supporting customer onboarding, activation, product adoption, engagement, and retention.
Design segmented, personalized messaging strategies for different customer cohorts.
Build automated workflows and behavioral triggers to guide customers through lifecycle stages and encourage platform engagement.
Run A/B and multivariate tests to optimize messaging, timing, channel mix, and engagement strategies.
Analyze campaign performance and customer behavior data to identify friction points, churn signals, and engagement opportunities.
Partner with Customer Success and Sales to develop customer success stories supporting retention, adoption, and growth.
Maintain a lifecycle roadmap driving measurable improvements in retention, product adoption, and customer lifetime value.

Requirements

7+ years of marketing experience, with at least 4 years focused on lifecycle or customer marketing.
B2B SaaS marketing experience is required.
A builder's mindset: comfortable operating with ambiguity, determining priorities without a playbook, and standing up new programs, processes, and functions from scratch.
Ability to think and execute both strategically and tactically, and to pivot quickly based on real-time data.
Proven track record building lifecycle/retention programs that improved activation, adoption, and retention metrics.
Strong analytical skills: able to interpret data into hypotheses and an experimentation strategy.
Experience developing customer success stories, case studies, or customer education content (knowledge bases, onboarding content, how-to guides, etc.) is a plus.

Location

San Francisco, CA

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$150,000—$175,000 USD

Benefits

Full Medical, Dental, and Vision (up to 100% covered)
401K and commuter benefits
Flexible PTO
Stock options
Unlimited paid time off policy
High-impact work that directly improves the healthcare experience for millions

About the Company

NexHealth's mission is to accelerate innovation in healthcare by connecting patients, providers, and developers.
We're building the infrastructure layer for modern healthcare, connecting thousands of fragmented, on-premise, and closed EHR systems into a single, modern platform that powers software, APIs, payments, and patient experiences across the ecosystem.
Founded: 2017
Headquarters: San Francisco, CA
Funding: $177M Series C
Employees: 200+
Trusted by tens of thousands of providers and hundreds of health-tech developers — forging the infrastructure layer that modern healthcare needs.

Equal Opportunity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We provide reasonable accommodation for individuals with disabilities to participate in the application or interview process. Contact talent@nexhealth.com to request assistance.