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About the Role
Stripe's growth marketing team is responsible for driving efficient acquisition and activation of millions of businesses globally. The Head of Self-Serve Paid Media will own and evolve Stripe's self-serve paid acquisition strategy, managing a team and a substantial media budget to deliver efficient, scalable growth in signups, activations, and revenue.
Responsibilities
- Own the self-serve paid media strategy end-to-end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels
- Lead, develop, and retain a high-performing team of 5-10 paid media specialists, fostering a culture of experimentation, craft, and growth
- Drive measurable improvements in acquisition efficiency (ROAS, incremental activations) while scaling total investment
- Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize the potential impact of paid media
- Improve the measurement capabilities: partner with data science to improve attribution modeling, incrementality testing (geo-holdouts, media mix models), and forecasting
- Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting
- Identify and scale emerging channels and formats
- Represent paid media performance and strategy in leadership forums and to diverse stakeholders.
Requirements
- 10+ years of experience in performance marketing or paid media, with at least 3 years leading a team
- Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through to revenue
- Strong analytical foundation: understand attribution, incrementality testing, LTV and data-driven optimization
- Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies
- Track record of building, developing, and retaining high-performing marketing teams
- Creative sensibility: you have a strong POV on what creative works best for each platform and the level of creative velocity and quality that is required
- Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth
- Experience with self-serve or product-led growth models where paid media must drive not just leads but product activations
- Background in international paid media strategy, including managing campaigns across multiple markets and languages
- Experience building or advancing measurement capabilities such as media mix models, geo-based incrementality testing, or multi-touch attribution systems
- Comfort operating in a fast-paced, metrics-driven culture
Skills
- Performance marketing
- Paid media
- Team leadership
- Budget management
- Attribution modeling
- Incrementality testing
- LTV analysis
- Data-driven optimization
- B2B SaaS marketing
- Developer tools marketing
- Fintech marketing
- High-growth technology marketing
- Creative strategy
- Cross-functional collaboration
- Data science partnership
- Engineering partnership
- Creative partnership
- Finance partnership
- Self-serve marketing
- Product-led growth
- International paid media strategy
- Media mix modeling
- Multi-touch attribution
Experience Level
- 10+ years of experience in performance marketing or paid media
- At least 3 years leading a team
About the Company
- Stripe is a financial infrastructure platform for businesses.
- Millions of companies - from the world’s largest enterprises to the most ambitious startups - use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
- Stripe's mission is to increase the GDP of the internet.