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About the Role

As the Senior Field Marketing Manager for North America, you will be the regional marketing lead responsible for developing and executing integrated field marketing programs to build brand presence and generate pipeline in key markets. You will collaborate with Sales, Marketing Ops, Content, and other teams to tailor and activate campaigns that resonate with local audiences, support regional revenue goals, and strengthen Navan's footprint.

Responsibilities

Develop a region-specific field marketing strategy and execution plan for key North American markets aligned with regional sales targets and company growth objectives.
Plan, manage, and execute high-impact initiatives including live and virtual events, trade shows, conferences, cobranded partner events, unique experiences, and localized campaigns.
Partner with Sales leadership to identify target accounts/segments and design tailored field marketing support for pipeline acceleration.
Define and implement lead-handoff processes and workflows with BDR, SDR, and AE teams, ensuring clear attribution from marketing activity to pipeline generation and conversion.
Utilize data and analytics to track performance against KPIs, derive insights, and optimize investment across channels.
Manage budgets, vendor, and agency relationships, ensuring cost-efficiency and high-quality delivery.
Mentor and support junior or regional field marketing colleagues, drive cross-functional collaboration, and champion creative marketing execution.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
6+ years of hands-on experience in field marketing, demand generation, or event marketing.
Proven track record of designing and executing demand generation and field marketing campaigns that drove measurable pipeline growth, brand visibility, and sales support results.
Ability to excel in fast-paced, ambiguous environments, combining strategic thinking with strong project management, execution discipline, and leadership skills.
Experience working cross-functionally with Sales, Customer Success, Product Marketing, Content, and Revenue and Marketing Ops.
Analytical skills, with comfort using data to measure impact, build reports and dashboards, and iterate quickly.

Skills

Field marketing
Demand generation
Event marketing
Project management
Data analysis
Budget management
Cross-functional collaboration

Location

North America

Work Type

Full-time

Experience Level

Senior
6+ years

Education Level

Bachelor's degree
MBA or advanced degree is a plus