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About the Role

This high-impact, high-visibility role owns the experiments roadmap and backlog for core and growth verticals, driving measurable improvements to conversion rate through rapid iteration and scaling successful tests. The ideal candidate is a hands-on builder with a rigorous approach to experimentation and a sharp point of view on buyer psychology.

Responsibilities

• Prioritize and maintain the A/B and multivariate testing backlog, informed by funnel analytics, user research, and competitive analysis.
• Independently prototype offer layouts, design, and copy, then partner with engineering to bring test concepts to life.
• Design and analyze experiments with strong statistical rigor.
• Translate results into clear product decisions, using post-launch data to shape the next round of iteration.
• Communicate strategy, insights, and trade-offs to senior leadership with a focus on business impact.
• Analyze and segment funnel performance to surface high-leverage optimization opportunities.
• Maintain reporting that makes funnel health and experiment results visible and actionable for cross-functional stakeholders.
• Conduct direct consumer research to uncover insights that drive product decisions.
• Partner with Sales and Implementation to shape offer placement and presentation within partner platforms.
• Partner with engineering to evolve the experimentation tech stack, improving efficiency across the experiment lifecycle.
• Use AI to speed up test ideation, hypothesis generation, copy/variant drafting, and segment-level analysis.

Requirements

• 3+ years of experience in growth, product, marketing, analytics, or another highly cross-functional role.
• Proven experimentation track record: experience running experiment programs and knowing how to design, call, and sequence tests for maximum learning, ideally running 5+ tests at any given time.
• Strong creative judgment and empathy – ability to turn customer pain points into compelling test ideas.
• Comfort with funnel analytics: ability to pull own data, proficiency with SQL and BI tools (Metabase, Tableau), and ability to distinguish signal from noise.
• Excellent communication and collaboration skills, with an ability to influence without authority.
• Experience working closely with engineering, sales, marketing, and customer-facing teams.
• Comfort operating within regulated environments – understanding how insurance, risk, legal, or compliance constraints shape testing and shipping.

Skills

• Experimentation
• A/B testing
• Multivariate testing
• Funnel analytics
• User research
• Competitive analysis
• Prototyping
• Statistical rigor
• Product decisions
• Business impact communication
• Funnel performance analysis
• Reporting
• Consumer research
• Sales and Implementation partnership
• Experimentation tech stack evolution
• AI tools for experimentation
• SQL
• BI tools (Metabase, Tableau)
• Communication
• Collaboration
• Influencing without authority
• Regulated environments
• GrowthBook
• StatSig
• Eppo
• PostHog

Experience Level

• 3+ years of experience

Salary/Compensations

• $100,000 - $130,000 per year

Benefits

• Health insurance
• Dental insurance
• Life insurance
• Flexible PTO
• Gym membership
• 401(k)

About the Company

• Vertical Insure is an equal opportunity employer.

Equal Opportunity

• We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital or family status, or any other status protected by law.