About the Role
You see opportunities in numbers, not just reports. You don't just ask how a campaign is running, but what will make the biggest difference next. We are looking for you to drive our digital growth with creativity, empathy, and a keen eye for numbers. You will identify potential, set priorities, and bring the right people together to achieve meaningful results.
Responsibilities
- Develop our performance marketing strategy.
- Plan growth beyond campaigns on monthly, quarterly, and annual bases.
- Optimize the customer journey from the first click to long-term customer loyalty.
- Manage advertising on Google, Meta, and other relevant channels.
- Develop our Shopify shop.
- Utilize metrics such as CVR, AOV, CTR, and CLV.
- Initiate A/B tests, evaluate results, and decide what to scale, improve, or terminate.
- Manage agencies, freelancers, and internal teams with clarity and focus.
- Apply AI tools where they create real added value.
Requirements
- Several years of experience in performance marketing, growth management, or e-commerce.
- Strategic thinking and a drive for implementation.
- Experience with Shopify is a plus.
- A good understanding of user groups, their needs, and suitable offers.
- Proficiency with data, metrics, and tools.
- Ability to switch between the big picture and details.
- Proactivity, commitment, and a sense of responsibility.
- Very good German and good English language skills.
Skills
- Performance Marketing
- Growth Management
- E-commerce
- Shopify
- Google Ads
- Meta Ads
- Customer Journey Optimization
- A/B Testing
- Data Analysis
- Strategic Planning
- AI Tools
Location
- Prenzlauer Berg
Work Type
- Flexible working hours
- Home office
- Mobile working
Experience Level
- Several years of experience
Salary/Compensations
- Competitive, performance-related compensation
Benefits
- A role with real influence on our growth
- Responsibility
- Freedom for ideas and decisions
- Short communication channels and direct exchange with management
- Individual development opportunities
- An office in the heart of Prenzlauer Berg
- Products that genuinely help people in their daily lives
About the Company
- We live and love personal development!
- Since 2017, we have been creating scientifically based and easy-to-use journals that improve lives.
- We are the #1 in the journal and diary world in Europe.
- Our 6-minute books enrich the lives of over 3 million people in 22 languages.
- We aim to grow further and make the 6-minute brand truly big.
Equal Opportunity
- We welcome applications regardless of gender, age, origin, religion, disability, sexual orientation, or identity.
