Performance Marketing Manager (m/w/d) at 6-Minuten Verlag | Berlin, DE | Rezi

Performance Marketing Manager (m/w/d) at 6-Minuten Verlag

Performance Marketing Manager (m/w/d)

6-Minuten Verlag · Berlin, DE

1 months ago

Performance Marketing Manager (m/w/d)

6-Minuten Verlag · Berlin, DE

a month ago
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About the Role

You see opportunities in numbers, not just reports. You don't just ask how a campaign is running, but what will make the biggest difference next. We are looking for you to drive our digital growth with creativity, empathy, and a keen eye for numbers. You will identify potential, set priorities, and bring the right people together to achieve meaningful results.

Responsibilities

  • Develop our performance marketing strategy.
  • Plan growth beyond campaigns on monthly, quarterly, and annual bases.
  • Optimize the customer journey from the first click to long-term customer loyalty.
  • Manage advertising on Google, Meta, and other relevant channels.
  • Develop our Shopify shop.
  • Utilize metrics such as CVR, AOV, CTR, and CLV.
  • Initiate A/B tests, evaluate results, and decide what to scale, improve, or terminate.
  • Manage agencies, freelancers, and internal teams with clarity and focus.
  • Apply AI tools where they create real added value.

Requirements

  • Several years of experience in performance marketing, growth management, or e-commerce.
  • Strategic thinking and a drive for implementation.
  • Experience with Shopify is a plus.
  • A good understanding of user groups, their needs, and suitable offers.
  • Proficiency with data, metrics, and tools.
  • Ability to switch between the big picture and details.
  • Proactivity, commitment, and a sense of responsibility.
  • Very good German and good English language skills.

Skills

  • Performance Marketing
  • Growth Management
  • E-commerce
  • Shopify
  • Google Ads
  • Meta Ads
  • Customer Journey Optimization
  • A/B Testing
  • Data Analysis
  • Strategic Planning
  • AI Tools

Location

  • Prenzlauer Berg

Work Type

  • Flexible working hours
  • Home office
  • Mobile working

Experience Level

  • Several years of experience

Salary/Compensations

  • Competitive, performance-related compensation

Benefits

  • A role with real influence on our growth
  • Responsibility
  • Freedom for ideas and decisions
  • Short communication channels and direct exchange with management
  • Individual development opportunities
  • An office in the heart of Prenzlauer Berg
  • Products that genuinely help people in their daily lives

About the Company

  • We live and love personal development!
  • Since 2017, we have been creating scientifically based and easy-to-use journals that improve lives.
  • We are the #1 in the journal and diary world in Europe.
  • Our 6-minute books enrich the lives of over 3 million people in 22 languages.
  • We aim to grow further and make the 6-minute brand truly big.

Equal Opportunity

  • We welcome applications regardless of gender, age, origin, religion, disability, sexual orientation, or identity.