About the Role
The Chief Marketing Officer owns how the market sees Connor Group. You will build the marketing strategy that grows revenue, brand preference, and reputation, and you will help drive new sales. You will know our targets and our clients cold. You will lead the marketing team and work shoulder to shoulder with the President, our Partners, Business Development, and RevOps to provide significant value to our clients, prospects, and audiences across traditional and digital channels.
Responsibilities
- Build and run the marketing strategy that drives revenue, brand preference, and expansion into priority markets.
- Position Connor Group as the leading professional services firm for ambitious companies.
- Upgrade the messaging, story, brand, website, and visual identity.
- Keep messaging and branding consistent across every channel.
- Drive continued digital transformation with wise AI use.
- Leverage LinkedIn, our website, email, and other digital channels to grow our share of voice.
- Build multi-layered promotion across events, content, and digital so target audiences stay informed and inspired about our work.
- Drive lead generation that converts.
- Build clean hand-off processes, qualification via a clear ideal client profile (ICP), and lead metrics tied to growth goals, all managed in Salesforce.
- Research customer needs and jobs-to-be-done to ensure our positioning, messaging, and thought leadership resonate and deliver significant value.
- Continue to build, mentor, and lead the marketing team.
- Foster creativity, collaboration, and steady improvement.
- Scale existing systems and set up new ways of working, particularly including AI, that achieve transformational improvements.
- Own the annual marketing budget and tie every dollar to business results.
- Build the business case for new-market investments.
- Track and report performance against insightful metrics.
- Support internal and external communications.
- Build relationships with clients, partners, and the people who shape our industry.
- Work across departments and serve the firm’s practice and industry groups and our Partners.
Requirements
- 15+ years of progressive marketing, business development, communications, and branding experience in B2B required; professional services experience preferred.
- 5+ years leading a high-performing marketing or business development function required.
- Deep command of events, email, LinkedIn, website, outside sales, and other traditional and digital GTM motions, with a track record of innovative approaches that generate real impact.
- A hands-on, get-it-done operator who dives into the work, manages projects and budgets tightly, and stays focused on revenue and return on investment.
- Willingness to travel up to 15%.
Skills
- AI
- Salesforce
- Website
- Events
- Content Marketing
- Digital Marketing
- Brand Strategy
- Messaging
- Storytelling
- Visual Identity
- Lead Generation
- Pipeline Management
- Budget Management
- ROI Analysis
- Stakeholder Management
- Internal Communications
- External Communications
Location
- Remote
- Bay Area, CA
- Salt Lake City, UT
- Reno, NV
- New York, NY
- US Virgin Islands
Work Type
- Remote
- Hybrid
- Onsite
Experience Level
- 15+ years of progressive marketing, business development, communications, and branding experience
- 5+ years leading a high-performing marketing or business development function
Education Level
- Bachelor’s degree in business, marketing, communications, or a related field
- MBA preferred
Salary/Compensations
- $250,000 - $450,000
Benefits
- Hybrid and onsite work
- Flexible time off
- Complete healthcare
- Company-match 401K
- Paid parental leave
- Paid military leave
About the Company
- Connor Group is built for breakthroughs.
- We are a professional services firm focused on the toughest challenges facing ambitious companies.
- We serve the offices of the CFO, CIO/CTO, and CHRO across finance, accounting, M&A, IPOs, and a wide range of digital solutions, including AI.
- Founded in 2006, we became the leading IPO advisory firm.
- That work built a pragmatic, delivery-oriented approach and $4.0T in client valuation.
- Today, more than 2,000 of the most exciting brands on earth trust us to deliver results that last.
Equal Opportunity
- We know that difficult problems attract some of the brightest and most courageous people in the world.
