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About the Role
Lead the strategy and execution of Zip's acquisition engine, shaping how we attract, convert, and grow both customers and merchant partners. This is a highly visible leadership opportunity where you'll influence business strategy, champion experimentation, and build scalable growth programs that create lasting commercial impact.
Responsibilities
- Develop and execute Zip's acquisition marketing strategy across paid search, paid social, affiliate marketing, SEO, and emerging digital channels.
- Lead the performance of customer and merchant acquisition programs, balancing strategic planning with hands-on optimization to maximize growth and return on investment.
- Own forecasting, budget allocation, measurement, and performance reporting across acquisition channels.
- Lead and evolve Zip's affiliate marketing program, growing strategic partnerships and improving attribution to unlock new acquisition opportunities.
- Partner with Product, Engineering, Data, Brand, Merchant, and Digital teams to deliver seamless customer and merchant acquisition experiences.
- Drive experimentation across creative, messaging, landing pages, and channel optimization, embedding a test-and-learn culture across the marketing function.
- Lead merchant lifecycle marketing initiatives that improve onboarding, activation, engagement, and long-term partner success.
- Provide leadership, coaching, and direction across acquisition marketing, fostering a collaborative, high-performing, and accountable team culture.
Requirements
- 10+ years' experience leading acquisition, performance, or growth marketing within fast-paced digital businesses.
- Proven success managing multi-channel acquisition strategies across Google Ads, Meta Ads, affiliate marketing, and SEO.
- Strong commercial acumen with experience optimizing marketing investment through data-driven decision-making and experimentation.
- Demonstrated experience leading affiliate partnerships and delivering measurable growth outcomes.
- Experience partnering with Product, Engineering, Data, and Commercial teams to deliver cross-functional initiatives.
- A collaborative leadership style with the ability to influence senior stakeholders and develop high-performing teams.
- Excellent communication, stakeholder management, and strategic planning skills.
- A mindset that embraces AI and new tools to adapt, learn, and grow.
- An aptitude for identifying and managing risks.
- Alignment with company values: Customer First, Own It, Stronger Together, and Change the Game.
Skills
- Performance marketing
- Affiliate partnerships
- Growth optimization
- Paid search
- Paid social
- Affiliate marketing
- SEO
- Forecasting
- Budget allocation
- Measurement
- Performance reporting
- Experimentation
- Google Analytics
- Google Ads
- Meta Ads Manager
- AI tools
Location
- Sydney, Australia
Work Type
- Hybrid
Experience Level
- 10+ years
Benefits
- 25 days paid leave annually, including birthday leave and quarterly wellbeing days
- 16 weeks paid parental leave for primary carers, and 4 weeks for supporting carers
- Family support policies including miscarriage bereavement leave and domestic violence leave
- Mental health and wellness initiatives, including $299 annual wellbeing allowance, free access for you and family members to our EAP service Sonder, discounted private health insurance, and great rates on fitness sessions through ClassPass
- 2 days paid volunteering leave per year
- Access to the Flare Benefits Hub and Novated Leasing for savings across lifestyle, essentials and wellbeing
- Fee-free Zip products, and discounts with Zip merchant partners (AU)
- Team social events
- Epic offices
- Free breakfast daily
- Weekly free lunches (Sydney and Melbourne)
About the Company
- Zip is a digital financial services company, offering innovative, people-centred products that bring customers and merchants together.
- Operating in two core markets - Australia and New Zealand (ANZ) and the US, Zip offers point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.
- Zip is a values-led business guided by Customer First, Own it, Stronger Together, and Change the Game.
Equal Opportunity
- A team that reflects the diversity of our customers.
- A workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique.
- Commitment to ensuring recruitment processes are accessible and inclusive. Adjustments can be made to ensure a fair and equitable experience.