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About the Role

As a Product Marketing Manager on our Marketing Team, you will own the messaging and positioning for one or more of our verticals or product lines, build the content and collateral that moves deals forward, and help define how Cover Genius shows up in the market. You will develop messaging frameworks, create sales enablement content, run competitive analysis, and partner with our Product team on promoting activation and adoption. Regular collaboration with sales, product, design, and the broader marketing team will be key.

Responsibilities

Develop and own messaging frameworks for assigned verticals, translating complex platform capabilities into clear, outcome-oriented narratives for enterprise buyers.
Create and maintain key sales enablement content, including pitch decks, one-pagers, battle cards, objection handlers, and RFP responses.
Run ongoing competitive analysis to ensure our positioning remains sharp and relevant as the market evolves.
Collaborate closely with sales, product, and design to understand win/loss dynamics, position new capabilities around business outcomes, and bring content to life across channels.
Partner with our Product team on promoting activation and adoption for existing capabilities, while driving enablement with the GTM team.
Leveraging AI to compress the feedback loop between field insights and updated collateral.

Requirements

3 to 5 years in product marketing, ideally in a B2B2C SaaS, fintech, or platform business.
Demonstrated experience driving GTM enablement and partnering with the Product team on promoting activation and adoption.
Track record of taking a complex, technical product and making it legible to a non-technical buyer as part of creating enterprise-facing sales collateral that has directly supported revenue.
Evidence of leading AI tool adoption in a marketing context, not just personal use, but helping a team level up.
Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable.
Strong writer: You can move between a strategic positioning document and a punchy one-pager without losing the thread.
Comfortable with ambiguity: we're building a category, which means the playbook isn't always written yet.
Analytically sharp: You think in frameworks and don't rely on assumptions. You use data to validate messaging bets, know how to measure what matters, and are quick to pivot or A/B test your approach when the metrics tell you there's room for improvement.
Collaborative by default: PMM at Cover Genius is a force multiplier for sales, account management, product, and the broader marketing team—you will actively drive cross-functional partnership to achieve objectives.

Skills

Product Marketing
B2B SaaS
Fintech
Platform Business
GTM Enablement
Sales Enablement Content Creation
Competitive Analysis
Messaging Framework Development
AI Tool Adoption
Writing
Analytical Thinking
Cross-functional Collaboration

Location

Hybrid

Work Type

Hybrid
Full-time

Experience Level

3 to 5 years

Education Level

Bachelor's degree in a relevant field
Postgraduate degree desirable

Benefits

Flexible Work Environment
Flexible PTO
Employee Stock Options
CG Gives programs
Social Initiatives

About the Company

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies.
Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.
Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020.
Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People are Bold, Authentic, Purposeful and Inspired.
Our People are not Perfect, Traditional, Complacent or Cautious.

Equal Opportunity

Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.