Lead CRM Consultant at Publicis Groupe Holdings B.V | New York, United States | Rezi

Lead CRM Consultant at Publicis Groupe Holdings B.V

Lead CRM Consultant

Publicis Groupe Holdings B.V · New York, United States

1 weeks ago

Lead CRM Consultant

Publicis Groupe Holdings B.V · New York, United States

13 days ago
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About the Role

Epsilon is seeking a Senior Digital Solutions Consultant to join their Digital Strategy team. This role focuses on CRM, lifecycle marketing, audience strategy, and customer activation, contributing through research, analysis, documentation, and platform work to build foundational strategy skills and translate audience decisions into execution within complex environments.

Responsibilities

  • Support the development of CRM and lifecycle strategies across key customer moments.
  • Contribute to CRM-led go-to-market campaigns for new products and limited-time offers.
  • Translate business and product priorities into clear journey strategies, targeting approaches, and campaign hypotheses.
  • Support segmentation and audience strategies using first-party data.
  • Support the planning and optimization of CRM-led go-to-market campaigns.
  • Develop test plans and learning agendas focused on driving trial, repeat purchase, and habitual behavior.
  • Partner with creative and channel teams to ensure communication aligns with lifecycle intent.
  • Partner with analytics teams to track and interpret performance against targets.
  • Synthesize audience and performance results into clear insights and recommendations.
  • Support the development of client-ready materials including journey maps, go-to-market retrospectives, performance summaries, and test and learn backlogs.
  • Act as a strategic bridge between lifecycle strategy and execution teams.
  • Collaborate with UX, product, and digital teams to support the downstream impact of CRM-led campaigns on website and app experiences.
  • Surface delivery risks early and escalate with practical recommendations.
  • Contribute to CRM and loyalty capability building by supporting documentation of standard processes, templates, and repeatable frameworks.
  • Stay current on CRM and loyalty trends and apply findings to active client work.

Requirements

  • 3–5+ years of experience in CRM, lifecycle marketing, loyalty marketing, or digital marketing strategy (agency, consulting, or in house).
  • Working knowledge of CRM channels and lifecycle mechanics, including email, SMS, push, in app messaging, and personalization.
  • Experience supporting segmentation strategies, journey planning, go-to-market campaigns, testing, and optimization informed by performance and customer insight.
  • Strong analytical orientation with the ability to translate data into clear strategic implications and recommendations.
  • Proven ability to collaborate effectively across cross-functional teams, including CRM operations, analytics, creative, media, and product/UX partners.
  • Strong written and verbal communication skills, with experience contributing to client-facing presentations, readouts, and working sessions.

Skills

  • CRM
  • Lifecycle marketing
  • Loyalty marketing
  • Digital marketing strategy
  • Segmentation strategies
  • Journey planning
  • Go-to-market campaigns
  • Testing
  • Optimization
  • Data analysis
  • Strategic recommendations
  • Cross-functional collaboration
  • Written communication
  • Verbal communication
  • Client-facing presentations

Location

  • Remote

Work Type

  • Full-time

Experience Level

  • Senior

Salary/Compensations

  • USD $87,100.00 - USD $161,700.00/Annually

Benefits

  • Flexible time off (FTO)
  • 15 paid holidays
  • Paid sick time
  • Parental/new child leave
  • Childcare & elder care assistance
  • Adoption assistance
  • Comprehensive health coverage
  • 401(k)
  • Tuition assistance
  • Commuter benefits
  • Professional development
  • Employee recognition
  • Charitable donation matching
  • Health coaching and counseling

About the Company

  • Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem.
  • For decades, Epsilon has provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice.
  • Epsilon’s comprehensive portfolio of capabilities across its suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.
  • Epsilon processes 400+ billion consumer actions each day using advanced AI and holds many patents of proprietary technology.
  • Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC.
  • Epsilon is a global company with more than 9,000 employees around the world.
  • Our pillars are People centricity, Collaboration, Growth, Innovation, and Flexibility.
  • Our values guide us to create value for our clients, our people and consumers: Act with integrity, Work together to win together, Innovate with purpose, Respect all voices, Empower with accountability.

Equal Opportunity

  • Epsilon is an Equal Opportunity Employer.
  • Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law.
  • Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
  • Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
  • For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.