Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Director of Product, Marketing Technology will lead the product strategy, roadmap, and execution for capabilities powering Five Below’s next generation of customer engagement across digital and store channels. This role will shape the marketing technology ecosystem to support scalable CRM, CDP, and ESP capabilities, deeper personalization, future loyalty program strategy, and more connected attribution across customer behavior in ecommerce and stores.

Responsibilities

Define the multi-year product vision and strategy for Five Below’s marketing technology ecosystem, focusing on CRM, CDP, ESP, personalization, loyalty, customer identity, and attribution.
Own and evolve the roadmap for marketing technology capabilities supporting acquisition, engagement, retention, reactivation, and lifetime value growth.
Lead the product strategy for customer data activation, including audience creation, profile unification, event capture, identity resolution, consent-aware data use, and real-time orchestration.
Drive the evolution of Five Below’s personalization capabilities across owned and paid channels for more relevant, timely, and connected experiences across digital and store touchpoints.
Shape the future-state loyalty product strategy, including how loyalty data, benefits, segmentation, and engagement mechanics are supported through the broader marketing and customer platform stack.
Define product direction for attribution and measurement capabilities connecting marketing performance with omni-channel customer behavior across ecommerce, app, stores, and campaign channels.
Partner with store systems and POS stakeholders to enable omni-channel features and data flows that improve customer recognition, promotional effectiveness, attribution fidelity, and end-to-end experience consistency.
Lead the intake, prioritization, and governance processes for marketing technology investments, balancing strategic outcomes, business value, technical feasibility, and delivery capacity.
Build strong partnerships across Marketing, Digital, Engineering, Analytics, Architecture, Privacy, Finance, and Store Operations to align on outcomes, sequencing, and change management.
Guide platform and vendor decisions, including capability assessments, implementation approaches, integration strategy, and long-term scalability.
Establish success metrics, business cases, and operating KPIs for key initiatives, ensuring teams can measure adoption, customer impact, performance lift, and operational efficiency.
Lead and develop product managers and product owners, setting a high bar for roadmap quality, discovery discipline, stakeholder management, and outcome-based execution.
Champion agile product practices across cross-functional teams, ensuring clear problem framing, actionable requirements, strong backlog hygiene, and iterative value delivery.
Serve as the senior product escalation point for major marketing technology and omni-channel customer experience issues with significant business impact.

Requirements

10+ years of experience in digital, retail technology, marketing technology, or related product environments.
7+ years of product management experience, including ownership of strategy and roadmap for complex platforms or customer-facing capabilities.
3+ years of people leadership experience, with demonstrated success leading and developing product talent.
Strong experience defining long-term product vision and translating strategy into executable roadmaps across multiple teams.
Proven track record partnering with executive stakeholders and influencing decisions across marketing, technology, analytics, and operations.
Experience leading products in Agile environments and working with tools such as Jira, Aha, or similar platforms.
Strong analytical, communication, and organizational skills with the ability to connect technical investments to customer and business outcomes.

Skills

Marketing technology platforms (CRM, CDP, ESP, journey orchestration, campaign activation)
Personalization strategy and execution (email, SMS, push, app, site, paid media)
Loyalty product strategy, loyalty data models, customer retention frameworks
Attribution, measurement, and experimentation in omni-channel retail environments
Customer identity, audience management, event-based data architecture, consent/privacy considerations
POS and store systems integration for omni-channel customer and promotional experiences
Retail customer journey mapping (digital browsing, store shopping, transaction behavior, lifecycle engagement)
Analytics and experimentation platforms (GA, Adobe, or equivalent)
Familiarity with platforms such as Braze, Blueshift, Databricks, Salesforce Marketing Cloud, Adobe Experience Platform, or comparable ecosystems

Location

Remote
Hybrid
Onsite

Work Type

Full-time

Experience Level

Director
10+ years experience
7+ years product management experience
3+ years people leadership experience

Benefits

Health coverage
Financial wellness support
Personal wellness support

About the Company

At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff!
It’s all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!
Culture is everything at Five Below. We are a place where big ideas, energy, and passion come together to create a WOWplace for our customers and our associates.

Equal Opportunity

Five Below is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.
Five Below is committed to working with and providing reasonable accommodations for individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and let us know the nature of your request and your contact information.