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About the Role

Time Doctor is seeking a VP of Marketing to lead pipeline and revenue generation for a hybrid product-led and sales-led SaaS business. This role involves building an AI-first marketing function from the ground up, reporting directly to the CEO. You will own both self-serve and sales-led funnels, driving growth and revenue for a profitable, global company with an established customer base and an upcoming AI product.

Responsibilities

• Lead all of marketing, including demand generation, content, brand, product, customer, and partner marketing.
• Own and fill both self-serve and sales-led revenue funnels.
• Develop and execute an integrated go-to-market strategy across hybrid motions.
• Manage global positioning and differentiation in a competitive market.
• Build and manage a content engine for organic growth and lead generation.
• Oversee product marketing, including positioning, launches, and sales enablement.
• Develop and execute customer marketing programs for expansion and retention.
• Create and manage partner marketing programs to drive revenue.
• Design and implement an AI-first operating model for marketing operations.
• Hire, develop, and lead a lean, remote team across multiple time zones.
• Manage the marketing budget, including spend across channels, contractors, and martech.
• Drive new business and expansion pipeline for the sales team.
• Deliver high-quality PQLs for the self-serve funnel.
• Account for cost of acquisition and overall marketing efficiency.
• Grow organic traffic and brand presence.
• Execute product launches that drive new business, expansion, and adoption.
• Influence retention and expansion through customer marketing initiatives.
• Increase output per person through AI systems.
• Foster a healthy and productive team environment.

Requirements

• 8+ years in B2B SaaS marketing, including senior leadership across multiple marketing functions.
• Experience running marketing in a hybrid product-led + sales-led model.
• Proven experience bringing a new product to market, including positioning, launch, and go-to-market strategy.
• Experience marketing to more than one major market, including global/international audiences.
• Direct, measurable ownership of pipeline, cost of acquisition, and revenue contribution.
• Hands-on AI builder with experience designing and deploying agent workflows and automation in marketing operations.
• Experience leading lean, remote teams across time zones, both live and async.
• Resourceful operator with experience building growth without ideal budget or team size.
• Comfortable with marketing automation, CRM, and analytics.
• Based in North America, with working hours overlapping Eastern Time.

Skills

• Demand generation
• Content marketing
• Brand marketing
• Product marketing
• Customer marketing
• Partner marketing
• AI-first marketing
• Go-to-market strategy
• Pipeline management
• Revenue funnel optimization
• Marketing automation
• CRM
• Analytics
• HubSpot (preferred)

Location

• Remote — North America

Work Type

• Remote
• Hybrid

Experience Level

• 8+ years in B2B SaaS marketing
• Senior leadership

Benefits

• Competitive compensation tied to company outcomes
• Direct reporting to the CEO
• Seat at the leadership table
• Profitable, growing company
• Opportunity to build an AI-first marketing playbook
• Fully remote and flexible work environment
• Opportunity for travel

About the Company

• Time Doctor is a workforce analytics platform providing visibility for distributed teams to improve trust and performance.
• Serves remote, hybrid, and outsourced/shared services organizations worldwide, particularly in BPO, healthcare, and tech services.
• Bootstrapped, profitable, and fully remote company with approximately 125 employees across 30+ countries.
• Built a durable business on customer revenue, not venture capital.
• Has an established customer base of over 10,000 customers.
• Operates with two revenue motions: Product-Led Growth (PLG) and Sales-Led.
• Developing a next-generation AI product.