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About the Role
As a Product Marketing Manager at Meta, you will help grow products used by billions of people and businesses worldwide. You will drive market requirements and go-to-market plans for Meta’s advertiser solutions, assessing market needs, conducting research, evaluating risks, and owning go-to-market strategy. You will lead inbound and outbound product marketing initiatives, influencing product strategies and positioning, driving awareness and adoption, and collaborating cross-functionally.
Responsibilities
- Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally with Product Management and Engineering.
- Understand advertiser needs/requirements and product risk areas to prioritize recommendations for product, engineering, and design teams.
- Drive cross-functional projects to build innovative solutions for advertisers and ensure strategic integration into the platform.
- Own go-to-market strategy for a product portfolio by guiding cross-functional teams in developing client communications, product documentation, and positioning.
- Drive successful go-to-market activations across internal sales and partnerships teams by crafting effective messaging and enabling teams at scale.
- Partner with brand and integrated marketing on outbound strategies and programs to drive awareness, adoption, and long-term engagement.
Requirements
- 10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting.
- Experience leading cross-functional teams through influence and driving resolution in the context of competing perspectives.
- Analytical, data-driven decision-maker with experience using deductive reasoning to simplify and communicate complex issues.
- Organizational and interpersonal skills with experience setting priorities, problem-solving, multitasking, and working independently in a dynamic, rapidly changing workplace.
- Effective communication experience with technical, business, and external stakeholders.
- Bachelor's Degree in Business, Marketing, or related discipline.
- MBA or other relevant advanced degree.
- Experience in a product marketing capacity, partnering closely with product management, product marketing, and/or engineering to represent market/customer requirements and supporting product launches.
- Experience leading go-to-market for products with global reach end-to-end, including sales enablement and developing positioning/narrative.
- Experience in the advertising/marketing space with online media related products.
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact.
- Experience adhering to and implementing responsible, ethical AI practices.
- Demonstrated ongoing AI skill development and staying current with emerging AI technologies.
Skills
- Digital advertising
- Monetization
- Product management
- Marketing
- Cross-functional collaboration
- Analytical skills
- Communication skills
- Managing multiple concurrent projects
- Navigating ambiguity
- AI tools integration
- Responsible AI practices
- AI skill development
- Prompt/context engineering
- Agent orchestration
Location
- Remote
Work Type
- Full-time
Experience Level
- 10+ years of professional experience
Education Level
- Bachelor's Degree in Business, Marketing or Related discipline
- MBA or other relevant advanced degree
Salary/Compensations
- $160,000/year to $224,000/year + bonus + equity
Benefits
- Benefits
About the Company
- Meta is seeking an experienced Product Marketing Manager to join our team.
- Grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp, Threads, and Reality Labs.