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About the Role

Fi is seeking a Social Media Manager to own the day-to-day creation, planning, and publishing of content across Fi's social channels. This is a creative, hands-on role focused on producing and editing content, strategizing, and driving growth through increased reach and engagement. The goal is to help pet parents keep their pets happy, healthy, and safe.

Responsibilities

• Create native, platform-first content (video, photo, copy) that taps into real-time trends and culture.
• Shoot and edit video yourself, from concept to final cut, for fast-turnaround, native-feeling posts.
• Build branded content series alongside the Brand Creative team that drive engagement, build brand recognition and distinguish Fi's voice.
• Plan and execute seasonal programming, launch campaigns, and recurring brand franchises.
• Own the publishing calendar and content pipeline across all social channels.
• Partner cross-functionally with Community, Paid Media, PR, and Creative to align messaging and repurpose assets.
• Surface and amplify UGC, partnerships, fan moments, and creator opportunities, and help activate the Ambassador Program.
• Track platform trends, algorithm shifts, sounds, and cultural moments, and move fast to capitalize.
• Report on engagement, growth, and reach, and turn data into real recommendations.
• Manage freelancers and vendors supporting content production.

Requirements

• 5+ years of social media experience, ideally in-house at a consumer/DTC brand or agency supporting one.
• Strong hands-on content creation skills, including shooting and editing video yourself.
• Deep, current expertise across Instagram, TikTok, X, Reddit, and YouTube, including platform-specific formats and audience behavior.
• Sharp copywriting and storytelling instincts, with the range to flex tone across platforms while keeping one consistent brand voice.
• Comfort pulling and interpreting analytics to inform content decisions.
• A track record collaborating closely with Community, PR, Paid Media, or Creative teams.
• Elite organization skills and the ability to juggle multiple content streams and deadlines at once.
• A genuine finger on the pulse of internet culture and pet content trends.
• Hands-on fluency with tools like Adobe Creative Suite, CapCut, Sprout Social, or Meta Business Suite.

Skills

• Social Media Management
• Content Creation
• Video Production
• Video Editing
• Copywriting
• Storytelling
• Analytics Interpretation
• Cross-functional Collaboration
• Organization
• Trend Analysis
• Adobe Creative Suite
• CapCut
• Sprout Social
• Meta Business Suite

Location

• Remote

Work Type

• Full-time

Experience Level

• 5+ years

Salary/Compensations

• $85,000 - $120,000

Benefits

• Flexible PTO
• Full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-friendly office
• $500 annual donation to a dog charity of your choice through BarkBack Program
• Free Fi Membership
• Gifting program for friends and family

About the Company

• Fi is a company transforming the human-pet relationship through cutting-edge technology, aiming to revolutionize pet parenting.
• The pet industry is being disrupted by Fi's focus on real-time location tracking, activity, sleep, and behavior monitoring.
• Fi's mission is to bridge the communication gap between pets and humans, enabling owners to understand their pet's real-time feelings and health.
• Fi is a fast-growing Series B startup.

Equal Opportunity

• Fi is an equal opportunity employer committed to diversity and inclusion.
• Discrimination and harassment are prohibited based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
• This policy applies to all employment practices, including hiring, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship.
• Hiring decisions are based solely on qualifications, merit, and business needs.