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About the Role
This position will develop, plan, and execute the global digital marketing strategy for Abbott's Neuromodulation business to transform customer experience, drive digital transformation, and achieve aggressive growth targets.
Responsibilities
- Lead digital marketing initiatives across patient and healthcare professional (HCP) audiences, including direct-to-consumer campaigns, paid media, social media, and customer engagement programs.
- Optimize the end-to-end customer experience by enhancing website performance, supporting AEO/GEO strategies, and leveraging marketing automation.
- Develop, execute, and continuously improve digital campaigns through testing, audience segmentation, personalization, and data-driven decision making.
- Partner with cross-functional teams and agency partners to create content, launch integrated campaigns, manage timelines and budgets, and ensure flawless execution.
- Measure and communicate performance through reporting, analytics, and customer insights, translating findings into actionable recommendations.
- Share best practices, campaign learnings, and scalable solutions across teams and markets.
Requirements
- Bachelor’s degree in marketing, business, or related field
- 3+ years of experience in growth or digital marketing with a solid portfolio of successful marketing campaigns and projects
- Proficiency in marketing automation, CRM, and analytics platforms such as Salesforce, Marketing Cloud, and Google Analytics
- Experience creating compelling content across various channels to motivate action and using multivariate experiments to optimize conversion
- Strong analytical skills and data-driven thinking with proficiency in marketing metrics and analytics tools
- Self-starter with growth mindset, willing to experiment with new ideas and take calculated risks
- Familiar with regulatory compliance requirements and regulations
Skills
- Digital Marketing
- Marketing Automation
- CRM
- Analytics Platforms
- Salesforce
- Marketing Cloud
- Google Analytics
- Content Creation
- Multivariate Experiments
- Data Analysis
- Marketing Metrics
- Regulatory Compliance
Location
- Austin, TX
Work Type
- Onsite
- Full-time
Experience Level
- 3+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $78,000.00 - $156,000.00
Benefits
- Career development with an international company
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement
- Freedom 2 Save student debt program
- FreeU education benefit
About the Company
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
- Our 115,000 colleagues serve people in more than 160 countries.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Equal Opportunity
- Abbott is an Equal Opportunity Employer, committed to employee diversity.
- Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.