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About the Role

Lead annual marketing plan development, retailer media strategy, budget management, and marketing program execution and analysis to drive growth with regional grocery customers. Own marketing relationships for key retailers, partnering across departments to deliver omni-channel marketing programs.

Responsibilities

• Develop holistic, omni-channel commerce marketing plans in partnership with customers, Sales, Category Leadership, Brand teams, eCommerce, agency partners, and other internal stakeholders.
• Create all components of annual commerce marketing plans, including objectives, agency briefs, creative development, tactic selection, execution, and budget management.
• Identify innovative go-to-market media and communication opportunities by leveraging shopper insights, consumer behavior trends, and emerging retail media capabilities.
• Analyze marketing program performance against key performance indicators and industry benchmarks to optimize future investments and improve effectiveness.
• Partner with Brand teams to align marketing investment strategies, creative development, and retail activation opportunities.
• Manage agency partners to ensure successful execution of marketing initiatives and achievement of program objectives.
• Oversee annual marketing investment allocation and ongoing budget tracking to maximize return on investment.
• Collaborate with Customer Marketing, Merchandising, eCommerce, and Retail Media Network teams to support new item launches, marketing plan development, and program execution.
• Partner with eCommerce and Sales teams to improve digital shelf content and retailer search performance, driving sales growth, share of voice, and repeat purchase.

Requirements

• Bachelor’s degree required.
• Advanced Microsoft Excel skills for data analysis.
• Five years of experience in Brand Marketing, Shopper Marketing, Sales, Digital Marketing, eCommerce, or Agency environments, preferably within the consumer packaged goods industry.
• Expertise in digital marketing and eCommerce, including retailer media platforms, mobile, social media, digital shelf optimization, and retailer search.
• Strong collaboration skills with experience building partnerships across Sales, Brand teams, marketing resources, agency partners, and retailers.
• Excellent verbal and written communication skills that demonstrate strategic thinking and drive action.
• Strong analytical skills with experience leveraging consumer insights, performance data, and marketing measurement to influence decisions and optimize investments.
• Agility to manage multiple initiatives simultaneously, balance long-term planning with evolving business needs, and respond effectively to changing priorities.
• Curiosity and a continuous learning mindset.

Skills

• Microsoft Excel
• Brand Marketing
• Shopper Marketing
• Sales
• Digital Marketing
• eCommerce
• Agency environments
• Retailer media platforms
• Mobile marketing
• Social media marketing
• Digital shelf optimization
• Retailer search optimization
• Collaboration
• Verbal communication
• Written communication
• Analytical skills
• Consumer insights
• Performance data analysis
• Marketing measurement

Location

• Chicago, IL
• Grand Rapids, MI metro area (remote)

Work Type

• Hybrid
• Remote

Experience Level

• Five years of experience

Education Level

• Bachelor’s degree

Salary/Compensations

• $109,000-$159,000

Benefits

• Comprehensive healthcare plans
• Wellness incentive program
• Mental wellbeing support
• Fitness reimbursement
• Bonus incentive opportunity
• Matching 401(k)
• Stock purchase plan
• Career development opportunities
• Employee resource groups
• On-demand learning
• Tuition reimbursement
• Paid-time off
• Parental leave
• Flexible work-schedules
• Volunteer opportunities

About the Company

• Conagra Brands has a rich heritage of making great food and aspires to have the most impactful, energized and inclusive culture in food.
• As a member of their 18,000+ person team across 40+ locations, employees are empowered to reach their potential, make an impact and own their career.
• The company is in the business of building champions within their people and their iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.
• Their focus on innovation extends beyond making great food to embracing new solutions that positively impact their team, the communities they serve and the health of the planet.

Equal Opportunity

• Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law.
• Reasonable accommodation may be made upon request.