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About the Role
We are looking for a builder who can design scalable owned media strategies, challenge assumptions, test ideas, and step into execution when needed. This role involves leading the strategic vision and execution of REPUBLIC Collective's Owned & Operated Content Network.
Responsibilities
- Lead the strategic vision and execution of REPUBLIC Collective's Owned & Operated Content Network, overseeing internal teams and third-party agency partners across various content destinations.
- Develop and oversee content strategies to maximize audience growth, engagement, artist discovery, and cultural relevance, supporting label and artist marketing objectives.
- Oversee content planning, publishing strategies, editorial calendars, and optimization efforts for consistent, high-quality execution across the Content Network.
- Manage relationships with external content agencies and strategic partners, ensuring alignment with creative standards, performance goals, and business objectives.
- Present strategic initiatives, performance insights, and growth opportunities to leadership and executive stakeholders.
- Establish and monitor key performance indicators (KPIs) for the Owned & Operated Content Network, evaluating performance to identify optimization opportunities.
- Build best practices, reporting frameworks, dashboards, and strategic recommendations informed by content performance, audience insights, and evolving digital trends.
- Create cross-network programming strategies to leverage audiences across channels for campaign amplification and sound adoption.
- Partner cross-functionally with various teams to maximize the effectiveness of the Content Network and share performance learnings.
- Identify emerging social platforms, content formats, publishing strategies, and audience behaviors for new opportunities in artist discovery and content distribution.
Requirements
- 4-6+ years of experience in content strategy, audience development, digital publishing, social media, entertainment marketing, or a related field.
- Proven experience building and scaling owned social media ecosystems, content networks, or audience-first digital brands.
- Strong understanding of social platform algorithms, audience growth strategies, and digital content optimization across major platforms.
- Proficiency with content creation, video editing, and photo editing software.
- Experience with AI content creation platforms and tools.
- Ability to develop KPI frameworks and analyze content performance, audience engagement, reach, retention, and growth metrics.
- Excellent analytical, strategic thinking, and project management skills.
- Experience managing agency relationships and collaborating across multiple internal stakeholders.
- Proficiency with social tracking platforms such as CreatorCore, Co-Brand etc.
- Outstanding communication and presentation skills.
- Ability to manage multiple priorities in a fast-paced, artist-driven environment.
- Passion for music, internet culture, fan communities, and digital storytelling.
Skills
- Content Strategy
- Audience Development
- Digital Publishing
- Social Media Marketing
- Entertainment Marketing
- Content Creation
- Video Editing
- Photo Editing
- AI Content Creation
- KPI Framework Development
- Performance Analysis
- Strategic Thinking
- Project Management
- Agency Management
- Cross-functional Collaboration
- Social Tracking Platforms
- Communication
- Presentation Skills
Location
- Remote
Work Type
- Full-time
Experience Level
- 4-6+ years
Salary/Compensations
- $63,010-$145,000
Benefits
- Comprehensive medical, dental, and vision coverage
- 100% coverage for out-patient in-network mental health services
- Fertility coverage for eligible medical plan participants
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- Student Loan Repayment Assistance
- Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 2-weeks paid Winter Break
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Summer Fridays (between Memorial Day and Labor Day)
- Generous paid parental leave for every type of parent
About the Company
- Universal Music Group is the world’s leading music company.
- We are committed to artistry, innovation and entrepreneurship.
- We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries.
- We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
- Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren’t just values—they’re how we work every day.
Equal Opportunity
- Universal Music Group is an Equal Opportunity Employer.
- We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
- UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.