Content Marketing Manager at Perforce | Minneapolis, Minnesota | Rezi

Content Marketing Manager at Perforce

Content Marketing Manager

Perforce · Minneapolis, Minnesota

2 weeks ago

Content Marketing Manager

Perforce · Minneapolis, Minnesota

15 days ago
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About the Role

Perforce Software is seeking a strategic, technically proficient, and results-driven Content Marketing Manager to lead content marketing efforts for the Static Analysis product line – Perforce QAC and Perforce Klocwork. In this role, you'll own the full content lifecycle – from strategy and planning to execution and optimization – creating high-performing content that drives awareness, engagement, and pipeline growth.

Responsibilities

  • Partner with Product and Engineering to deeply understand product capabilities, differentiators, and roadmap.
  • Develop and refine product positioning, messaging, and value propositions for technical audiences.
  • Develop and execute a comprehensive content roadmap across marketing channels and funnel stages, tailored to key buyer personas.
  • Apply modern SEO and AI-driven best practices to content strategy: identify keyword opportunities, uncover content gaps, and optimize existing and new content to improve search visibility and inbound traffic.
  • Collaborate with product experts to generate high-quality thought leadership and educational content such as blog posts, white papers, eBooks, and webinar topics.
  • Develop content plan to support integrated marketing campaigns.
  • Work alongside designers to ensure creative assets align with the intended voice, tone, and visual direction.
  • Review, proofread, and edit content to ensure clarity, consistency, and brand alignment.
  • Measure content performance and use insights to refine strategies for continuous improvement.

Requirements

  • Bachelor’s degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field.
  • 5+ years of experience in content marketing or professional writing, ideally within the software or technology sector.
  • Proven ability to craft compelling narratives that engage technical and executive audiences.
  • Strong understanding and hands-on experience with modern SEO strategies and tools.
  • Excellent writing, editing, and verbal communication skills.
  • Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
  • Ability to turn complex technical topics into clear, engaging, and persuasive content.
  • Comfortable working in a fast-paced environment with cross-functional teams.
  • Positive, collaborative attitude with openness to feedback.
  • AI Fluency – Skilled Prompter (Advanced Foundation / Early Proficient) – Leverages generative AI tools (e.g., Jasper, Copilot) to craft and iterate on outcome-driven prompts, validating outputs against business context, and applying emerging AI-driven search and discovery trends to scale content while maintaining brand voice.

Skills

  • Content Marketing
  • Professional Writing
  • Software/Technology Sector Experience
  • Technical Audience Engagement
  • Executive Audience Engagement
  • SEO Strategies
  • SEO Tools
  • Writing
  • Editing
  • Verbal Communication
  • Organization
  • Detail-Orientation
  • Project Management
  • Technical Content Creation
  • AI Fluency
  • Skilled Prompter
  • Generative AI Tools
  • Prompt Engineering
  • AI-driven Search and Discovery Trends

Location

  • Global

Work Type

  • Full-time

Experience Level

  • 5+ years

Education Level

  • Bachelor's degree

Salary/Compensations

  • $90,000 - $115,000 a year

Benefits

  • Medical
  • Dental
  • Vision
  • Retirement benefits
  • Life insurance
  • Wellness programs
  • Total time off
  • Other employee perks

About the Company

  • Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun.
  • We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness.
  • At Perforce, you’ll work with and learn from some of the best and brightest in business.
  • With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges.
  • The best run DevOps teams in the world choose Perforce.
  • Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

Equal Opportunity

  • EOE & Belonging Statements