About the Role
Perforce Software is seeking a strategic, technically proficient, and results-driven Content Marketing Manager to lead content marketing efforts for the Static Analysis product line – Perforce QAC and Perforce Klocwork. In this role, you'll own the full content lifecycle – from strategy and planning to execution and optimization – creating high-performing content that drives awareness, engagement, and pipeline growth.
Responsibilities
- Partner with Product and Engineering to deeply understand product capabilities, differentiators, and roadmap.
- Develop and refine product positioning, messaging, and value propositions for technical audiences.
- Develop and execute a comprehensive content roadmap across marketing channels and funnel stages, tailored to key buyer personas.
- Apply modern SEO and AI-driven best practices to content strategy: identify keyword opportunities, uncover content gaps, and optimize existing and new content to improve search visibility and inbound traffic.
- Collaborate with product experts to generate high-quality thought leadership and educational content such as blog posts, white papers, eBooks, and webinar topics.
- Develop content plan to support integrated marketing campaigns.
- Work alongside designers to ensure creative assets align with the intended voice, tone, and visual direction.
- Review, proofread, and edit content to ensure clarity, consistency, and brand alignment.
- Measure content performance and use insights to refine strategies for continuous improvement.
Requirements
- Bachelor’s degree in Communications, Journalism, English, Creative Writing, Marketing, or a related field.
- 5+ years of experience in content marketing or professional writing, ideally within the software or technology sector.
- Proven ability to craft compelling narratives that engage technical and executive audiences.
- Strong understanding and hands-on experience with modern SEO strategies and tools.
- Excellent writing, editing, and verbal communication skills.
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
- Ability to turn complex technical topics into clear, engaging, and persuasive content.
- Comfortable working in a fast-paced environment with cross-functional teams.
- Positive, collaborative attitude with openness to feedback.
- AI Fluency – Skilled Prompter (Advanced Foundation / Early Proficient) – Leverages generative AI tools (e.g., Jasper, Copilot) to craft and iterate on outcome-driven prompts, validating outputs against business context, and applying emerging AI-driven search and discovery trends to scale content while maintaining brand voice.
Skills
- Content Marketing
- Professional Writing
- Software/Technology Sector Experience
- Technical Audience Engagement
- Executive Audience Engagement
- SEO Strategies
- SEO Tools
- Writing
- Editing
- Verbal Communication
- Organization
- Detail-Orientation
- Project Management
- Technical Content Creation
- AI Fluency
- Skilled Prompter
- Generative AI Tools
- Prompt Engineering
- AI-driven Search and Discovery Trends
Location
- Global
Work Type
- Full-time
Experience Level
- 5+ years
Education Level
- Bachelor's degree
Salary/Compensations
- $90,000 - $115,000 a year
Benefits
- Medical
- Dental
- Vision
- Retirement benefits
- Life insurance
- Wellness programs
- Total time off
- Other employee perks
About the Company
- Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun.
- We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness.
- At Perforce, you’ll work with and learn from some of the best and brightest in business.
- With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges.
- The best run DevOps teams in the world choose Perforce.
- Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.
Equal Opportunity
- EOE & Belonging Statements
