About the Role
We are seeking a Sr. Marketing Operations Analyst to serve as the technical foundation for our marketing team. This role involves managing the marketing technology stack, optimizing lead flow, and creating reports to guide strategic decisions. The ideal candidate enjoys solving complex problems, enhancing processes, and working at the intersection of technology, data, and marketing.
Responsibilities
- Manage and optimize the marketing technology stack, including marketing automation platform, CRM integrations, and supporting tools.
- Maintain accurate and reliable data across marketing and sales systems through database management, enrichment, and data governance.
- Build, automate, and optimize lead scoring, routing, nurturing, and campaign workflows.
- Support the technical execution of email campaigns, landing pages, digital advertising, and other marketing initiatives.
- Develop dashboards and reports to measure campaign performance, pipeline contribution, conversion rates, and marketing ROI.
- Collaborate with Sales to ensure seamless lead flow and identify process improvement opportunities.
- Evaluate new marketing technologies, manage vendor relationships, and create documentation and training for the marketing team.
Requirements
- 4+ years of experience in Marketing Operations, Revenue Operations, or a similar analytical role.
- Experience administering a marketing automation platform (e.g., HubSpot, Marketo, Pardot) and a CRM platform (Salesforce preferred).
- Strong understanding of data management, lead lifecycle processes, and marketing operations best practices.
- Experience building reports and dashboards that translate data into actionable business insights.
- Highly organized, detail-oriented, and process-driven with excellent analytical and problem-solving skills.
- Strong communication skills and ability to collaborate effectively across Marketing, Sales, and Leadership.
Location
- Austin, TX
Work Type
- Full-time
- In-person
Experience Level
- 4+ years
Salary/Compensations
- Competitive salary
Benefits
- Equity compensation
- Medical, dental, vision, and life insurance
- Unlimited PTO
- 401(k) match
- Maternity/paternity leave
- Fully-subsidized downtown parking
- Weekly lunch stipend
- Full access to onsite gym and locker rooms
- Monthly team get-togethers
About the Company
- At Closinglock, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive.
Equal Opportunity
- Closinglock is an equal opportunity employer and we welcome everyone to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
