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About the Role
Join Realtor.com as a Senior Digital Analytics Implementation Analyst and contribute to our mission of empowering people to find their way home. As a leader in online real estate, we connect millions of users with comprehensive listings and expert guidance, making the process of buying, selling, or renting easier and more rewarding.
Responsibilities
- Collaborate with marketing, product, and engineering teams to establish business requirements and create tracking solution designs that ensure clickstream data collection aligns with business objectives and KPIs.
- Create and champion documentation and processes to ensure data accuracy and consistency across all digital touchpoints and platforms.
- Perform QA and data validation for new and existing tracking implementations on both web and mobile applications.
- Troubleshoot and resolve data discrepancies and tracking issues as they arise with stakeholders.
- Maintain governance of third-party marketing technology deployed in tag manager.
Requirements
- Proven experience implementing digital analytics tools with standard technologies (Amplitude, Adobe Analytics, Google Analytics, Segment, Google Tag Manager, etc.).
- Experience creating tracking specs, debugging digital analytics tracking on web and mobile app platforms, and establishing data governance processes.
- Strong understanding of digital analytics principles, measurement frameworks, tag management systems, MarTech, product analytics, marketing analytics, experimentation and causal analysis, personalization, key performance metrics, and how data supports optimization in a digital customer journey.
- Strong problem-solving abilities, especially in diagnosing and resolving tracking and data quality issues in various environments (browser, data warehouse, analytics tool).
- Excellent verbal and written communication skills to effectively work with cross-functional teams, document data governance concepts, and explain data governance processes to both technical and non-technical stakeholders.
- Proficiency with JavaScript for digital analytics tracking implementation.
- Solid understanding of web development, browser developer tools, and mobile app debugging tools.
- Ability to query data (SQL) from data warehouse (Snowflake) and perform data quality checks.
- Experience using Python, R for data science or product analytics is a plus.
- Experience with web development or front end engineering is a plus.
Skills
- Amplitude
- Adobe Analytics
- Google Analytics
- Segment
- Google Tag Manager
- JavaScript
- SQL
- Python
- R
- Web Development
- Front End Engineering
Location
- Austin headquarters
Work Type
- Hybrid
Experience Level
- 5-6 years of relevant experience working in a digital analytics implementation role
Education Level
- Bachelor’s degree in Analytics, Data Science, Information Systems, Computer Science, Economics, Marketing, or a related field
Benefits
- Inclusive and Competitive medical, Rx, dental, and vision coverage
- Family forming benefits
- 13 Paid Holidays
- Flexible Time Off
- 8 hours of paid Volunteer Time off
- Immediate eligibility into Company 401(k) plan with 3.5% company match
- Tuition Reimbursement program for degreed and non-degreed programs
- 1:1 personalized Financial Planning Sessions
- Student Debt Retirement Savings Match program
- Free snacks and refreshments in each office location
About the Company
- Realtor.com® is the No. 1 site trusted by real estate professionals, with over 25 years of experience in online real estate.
- We connect buyers, sellers, and renters with trusted insights and expert guidance.
- Backed by industry experience and the News Corp brand, our vision is to be the leading destination to discover and create your perfect home.
- We have 100 million unique users visiting our website and mobile apps monthly.
- Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
- We are dedicated to making the process of buying, selling, renting, and living in homes easier and more rewarding.
- We empower consumers with up-to-date information to help them find their dream homes.
- The Data and Analytics team processes and analyzes vast amounts of data to support millions of home buyers, sellers, and renters.
- We offer a fast-paced, dynamic, cutting-edge environment where you can make a meaningful contribution to the business.
- We offer massive portfolio and career growth opportunities across a diverse digital portfolio of B2B and B2C sites and apps.
- We utilize a modern MarTech toolstack, heavily investing in Segment and Amplitude as core clickstream pipeline tools.
- We provide a rapid, barrier-free iteration environment where tracking updates can be launched daily.
- You will work directly embedded within the centralized Data Org, collaborating closely with data engineering and warehouse teams.
Equal Opportunity
- Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law.
- Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.