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About the Role
We are seeking a hands-on Email Marketing Operations Specialist to manage the backend of our email program, including ESP configuration, data and segmentation, template systems, automations, and reporting. This role involves optimizing existing systems, implementing new tools, and training the marketing team on daily campaign execution.
Responsibilities
- Collaborate closely with the marketing function.
- Build and maintain connections between our database/BI tools and the ESP for reliable data flow.
- Build segmentation and targeting logic for efficient list pulling and campaign targeting.
- Configure the template system for dynamic and transactional templates, ensuring global changes propagate cleanly.
- Build automated lifecycle flows that operate consistently without ongoing intervention.
- Configure easy-to-pull reporting on standard email performance metrics.
- Set up QA and deliverability processes to catch rendering issues and maintain sender reputation.
- Document the system and train the marketing function for independent campaign building and sending.
Requirements
- 4+ years in marketing operations with deep experience in email campaign operations.
- Deep, hands-on expertise with major ESPs/marketing automation platforms, including campaign structures, segmentation, list management, and lifecycle configuration.
- SendGrid/Twilio experience required.
- Experience connecting data sources to an ESP (via native integrations, API, reverse ETL, or similar).
- Strong segmentation and targeting skills, including building dynamic, attribute and behavior-based segments.
- Excellent cross-functional communication skills to translate technical constraints for non-technical stakeholders.
- Sharp eye for email design, rendering, and QA.
- Self-directed and low-ego, with a focus on building, documenting, and handing off.
Skills
- Email campaign operations
- ESP configuration
- Data and segmentation
- Template systems
- Automations
- Reporting
- Marketing automation platforms
- SendGrid
- Twilio
- Database integration
- BI tool integration
- API
- Reverse ETL
- Segmentation logic
- Lifecycle flows
- Email performance metrics
- QA
- Deliverability
- Sender reputation
- System documentation
- HTML/CSS for email
- Templating languages (e.g. Liquid)
- SPF/DKIM/DMARC
- SQL
- Zendesk
- ESP migration
Work Type
- Contract
- Project-based
- Hourly
Experience Level
- 4+ years
About the Company
- Atlas is a concierge charge card for high-net-worth individuals and their companies, offering 24/7 concierge access and no-preset-limit spending for exclusive dining, luxury travel, and experiences.
- The company has surpassed $1B in annualized transaction volume.
- Atlas is backed by notable investors including Y Combinator, Elad Gil, O1 Advisors, and Eric Schmidt.
- The team is lean, senior, and fast-moving, with prior experience at companies like Apple, Robinhood, and Rimowa.