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About the Role

Relay is seeking a Lifecycle Marketing Manager to own the self-serve acquisition lifecycle, focusing on converting signups into registered customers and supporting their onboarding and activation. This role involves setting strategy, designing multi-channel customer journeys, running A/B tests, and collaborating with cross-functional teams to drive growth and improve customer activation.

Responsibilities

• Own the self-serve acquisition programs from first touch through nurture to registration.
• Set the strategy, segmentation, and test roadmap for the acquisition funnel.
• Support onboarding and activation programs to drive customers to first funding and first action.
• Build programs and measurement infrastructure from scratch.
• Architect and iterate multi-channel journeys across email, push, SMS, and in-app.
• Focus on repeatable infrastructure over one-off campaigns.
• Run A/B tests with clean attribution tied to acquisition funnel metrics.
• Partner with Analytics to define baselines, size opportunities, surface insights, and own reporting.
• Collaborate with Product, Demand Gen, PMM, Data, Design, and Compliance to shape quarterly priorities and align on GTM plans.
• Use AI to speed up analysis, copy development, and experimentation.
• Maintain clear documentation of lifecycle programs, experiment specs, and performance logs.
• Raise the bar on QA and craft.

Requirements

• 4-6 years of experience in lifecycle marketing, CRM, or growth marketing, ideally with a self-serve growth, onboarding, or activation focus.
• Track record of building nurture and onboarding programs that move funnel metrics like registration, funding, or activation.
• Strong expertise in customer segmentation, behavioural analytics, and journey design across channels.
• Proficient in marketing-automation platforms and hands-on experience building in HubSpot, or ability to ramp up quickly.
• Comfortable in the data layer: able to pull and reason about funnel data, write clear data requirements, and self-serve on validation.
• Strong test-design instincts: ability to hold a clean control, size a cohort, and avoid attribution traps.
• Ability to write strong copy, give creative direction, and hold quality from brief to launch.
• Self-directed: able to take an ambiguous goal, scope it, and ship.
• Experience marketing financial technology products to SMB customers is a plus.
• Familiarity with in-app messaging tools (Chameleon or similar) is a plus.
• Technical proficiency in SQL, HTML, and marketing-automation languages is a plus.
• Comfort with Segment or a reverse-ETL tool like Hightouch is a plus.
• Experience using AI tools for productivity or analysis is a plus.
• Experience migrating or consolidating across marketing platforms is a plus.
• Must be able to pass a background check and employment verification.

Skills

• Lifecycle Marketing
• CRM
• Growth Marketing
• Self-Serve Acquisition
• Onboarding
• Activation
• Customer Segmentation
• Behavioral Analytics
• Journey Design
• Multi-channel Marketing (Email, Push, SMS, In-app)
• Marketing Automation Platforms (HubSpot, Iterable, Braze, Customer.io)
• A/B Testing
• Data Analysis
• Reporting
• Copywriting
• Creative Direction
• AI Integration
• Documentation
• QA
• SQL
• HTML

Location

• Remote

Work Type

• Full-time

Experience Level

• 4-6 years

Salary/Compensations

• 117,000 - 143,000 CAD

About the Company

• Relay is a digital banking platform that provides self-made business owners with tools and knowledge to manage their finances effectively.
• The company aims to bring clarity, confidence, and control to every dollar earned, helping owners turn hard work into lasting success.
• Relay replaces financial guesswork with real visibility, transforming cash flow from a stressor into a clear signal for running stronger businesses.

Equal Opportunity

• We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
• If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.