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About the Role

This role is responsible for leading and directing work across the team, developing and delivering the overall marketing strategy for a portfolio of programs/products/processes. You will be the operational 'glue' connecting work across LLMs, search, social, and other digital channels, helping to define and shape the future of the Bank’s integrated go-to-market approach to discoverability across all lines of business. You will partner with agencies, media platforms, and internal teams to engage prospects and customers, drive profitable outcomes for the brand, and keep pace with the ever-evolving requirements to win in the search and discovery space.

Responsibilities

Accountable for marketing effectiveness and integration across Paid Media, Paid Search, SEO/GEO, Content, and other digital partner organizations throughout the enterprise
Connect cross-functional teams and ensure well-structured, cohesive, and holistic strategies regarding digital discoverability, including LLMs, Search, and Social
Serve as a key contact across internal, agency, and publisher/media partner relationships
Articulate digital discovery strategy, coordinate paid and organic planning, targeting, and tactics accordingly, and gain executive support
Partner with Brand Safety and Platforms and Delivery teammates to innovate with a lens toward AI-first and agentic experiences in a brand-suitable and compliant manner
Act as an enterprise-level thought leader surrounding the evolving search and discovery landscape
Work closely with colleagues on the Search CoE and Paid Media teams to measure and demonstrate the full value of digital discoverability
Project Management/Planning, Operations, Legal, Risk, and Compliance

Requirements

10+ years experience in SEO, Paid Search, Programmatic Display, Social Media, or related digital channels - with a top brand and/or agency strongly preferred
Full command of search and related marketing channel strategies and the business models of search and discovery engines (Google, Microsoft, Pinterest, YouTube, LLMs, etc.)
Extensive experience with search and discovery advertising platforms and related technologies like web analytics tools and CDPs (Google Ads, Bing Ads, Google SA360/DV360, Google/Adobe Analytics, Pinterest, YouTube, TikTok, Meta, etc.)
Demonstrated understanding of and experience with LLM visibility and Generative Engine Optimization (GEO) across environments like ChatGPT, Google AI Mode, Co-Pilot, Perplexity

Skills

Collaboration
Customer and Client Focus
Decision Making
Product Marketing and Branding
Strategic Thinking
Adaptability
Analytical Thinking
Digital Marketing
Oral Communications
Relationship Building
Active Listening
Business Acumen
Coaching
Leadership Development
Performance Management

Location

San Francisco, CA
Boston, MA
Waltham, MA
New York, NY

Work Type

Onsite
Hybrid

Experience Level

Senior Director

Education Level

Bachelor's degree
High School Diploma / GED / Secondary School or equivalent

Salary/Compensations

$124,600.00 - $184,600.00

Benefits

Discretionary incentive eligible
Eligible for an annual discretionary award based on individual performance, line of business performance, and overall company success
Industry-leading benefits
Access to paid time off
Resources and support

About the Company

At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection.
We drive Responsible Growth and deliver for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth.
We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success.
We value the unique perspectives individuals bring from all backgrounds and career paths.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact.

Equal Opportunity

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
The following laws or regulations restrict or prohibit the hiring of individuals with certain specified criminal history for the position: FDIC