Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Responsibilities
- Manage end-to-end marketing programs for the small business customer segment across the post-purchase customer lifecycle, focusing on cross-sell, upsell, and expansion.
- Own campaign ideation, planning, and execution for cross-selling multiple products within designated customer segments to drive new product and feature adoption.
- Build multi-channel program plans, including email, digital, events, and in-product strategies.
- Analyze and report on KPIs and marketing funnel performance for the segment, proactively optimizing for improvement.
- Develop AI-powered workflows to accelerate campaign development, gain customer and data insights, and reduce manual tasks.
- Collaborate cross-functionally with sales, marketing, product, and other departments to develop cohesive, customer-centric programs aligned with business objectives.
Requirements
- 3-5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation, or Program Manager role.
- Excellent written and verbal communication skills, with the ability to create engaging marketing content.
- Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms.
- Strong project management skills and comfort with Asana or other project management tools.
- Demonstrable success driving pipeline growth and revenue through integrated campaigns.
- Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines.
- Strong analytical skills and ability to use data to inform decision-making and strategy development.
- An open and curious mindset regarding AI and a track record of leveraging it to enhance work and increase velocity.
- Copywriting experience is a plus.
- Experience with the legal industry or legal technology is a plus.
- Incredible planning and organization skills are a plus.
- AI proficiency from leveraging tools to help accelerate delivering high-end work is a plus.
Skills
- Customer Marketing
- Growth Marketing
- Demand Generation
- Program Management
- Marketing Funnel Management
- Campaign Ideation
- Campaign Planning
- Campaign Execution
- Multi-channel Marketing
- Email Marketing
- Digital Marketing
- Event Marketing
- In-product Marketing
- KPI Analysis
- Marketing Funnel Performance Analysis
- AI Workflow Development
- Cross-functional Collaboration
- Sales Technology
- Marketing Automation
- CRM
- Business Analytics
- Project Management
- Asana
- Pipeline Growth
- Revenue Growth
- Integrated Campaigns
- Data Analysis
- Strategy Development
- AI Utilization
- Copywriting
- Legal Industry
- Legal Technology
- Planning
- Organization
Location
- Burnaby
- Calgary
- Toronto
Work Type
- Hybrid
Experience Level
- 3-5 years
Salary/Compensations
- $87,000 to $102,400 to $117,800 CAD
Benefits
- Competitive, equitable salary
- Top-tier health benefits
- Dental insurance
- Vision insurance
- Hybrid work environment
- Flexible time off policy
- Encouraged 20 days off per year
- $2000 annual counseling benefit
- RRSP matching
- RESP contribution
- Clioversary recognition program
About the Company
- Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
- We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
- We are a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations.
- In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.
Equal Opportunity
- We are dedicated to diversity, equity and inclusion.
- We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from.
- We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation.
- We are committed to equal employment and we encourage candidates from all backgrounds to apply.
- Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.