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About the Role

Genius Sports is enabling a new era of sports for fans worldwide by combining next-gen technology with live data, delivering more immersive, interactive, and personalized experiences. The Advertising Solutions team transforms live sports data into targeted, brand-safe advertising moments across various platforms. We are hiring a Vice President of Sales to build and lead our Brands Direct business, focusing on relationships with in-house advertising teams and top brand advertisers.

Responsibilities

Own and grow brand-direct revenue, exceeding targets for net-new and expansion across specified advertiser groups.
Lead strategic brand-direct deals, including discovery, ideation, pitch, negotiation, and contracting at the CMO/Head of Media level.
Develop advertiser segmentation (in-house, agency-led, hybrid) and tailor Genius Sports' approach for each.
Translate the 'Moments' framework (Pre-Game, In-Game, Post-Game) into brand-side narratives focused on audience, outcomes, brand lift, and creative effectiveness.
Coordinate with the agency sales team on the top 100 brands, partnering with holding company and agency VPs for a unified client approach.
Co-own joint account plans for the top 100 brands, defining ownership of brand-side relationships and collaborating on pitches and proposals.
Act as the brand-side advocate in pricing, packaging, and creative discussions to ensure market relevance.
Manage a cross-team operating cadence with agency VPs for seamless handoffs, shared credit, and customer experience.
Hire, coach, and retain a high-performing team of Brand Account Representatives.
Establish standards for prospecting, pitch quality, account planning, and forecast discipline.
Conduct weekly operating cadences including pipeline reviews, account reviews, deal inspection, forecast calls, and 1:1 coaching.
Maintain CRM and forecast accuracy within a ±10% margin.
Partner cross-functionally with Marketing, Product, Insights, and Ad Ops teams.
Represent Genius Sports at brand-attended industry events.
Contribute to demand generation, provide product feedback, develop case studies, and ensure flawless campaign execution.

Requirements

10+ years of experience selling advertising, ad-tech, or media to brand advertisers.
At least 3 years in a sales leadership role with team revenue responsibility.
Demonstrable success selling directly to brand-side marketing organizations (CMOs, Heads of Media, etc.).
Proven track record of personally closing seven-figure annual brand-direct deals.
Experience developing sales representatives who achieve similar results.
Strong, current relationships across the top 100 brand advertisers in key categories.
Proven ability to coordinate with agency sales teams on joint pursuits.
Deep fluency in the modern media stack (CTV, programmatic, social, addressable, attention/measurement) and understanding of the brand-side P&L.
Comfort selling complex, data-driven products.
Operating discipline including forecast accuracy, CRM hygiene (HubSpot or Salesforce), pipeline management, and a clear point of view on brand-side sales process.

Skills

Sales leadership
Brand advertising sales
Ad-tech sales
Media sales
CTV
Programmatic advertising
Social media advertising
Addressable advertising
Attention/measurement
CRM management (HubSpot or Salesforce)
Pipeline management
Forecasting
Negotiation
Relationship building
Cross-functional collaboration
Data-driven product sales
Modern media stack fluency

Location

Remote
Hybrid

Work Type

Hybrid
Office-first

Experience Level

Vice President
10+ years selling advertising, ad-tech, or media
3+ years in a sales leadership role

Salary/Compensations

$220,000 - $240,000 USD base salary
Eligibility for additional variable compensation

Benefits

Eligibility to participate in Genius Sports Group's benefits plan
Support for employee wellbeing
Opportunities for skill, experience, and career growth

About the Company

Genius Sports is enabling a new era of sports for fans worldwide, delivering immersive, interactive, and personalized experiences through next-gen technology and live data.
The Advertising Solutions team operates at the intersection of premium sports inventory, real-time data, and programmatic media.
Company values: One team, being brave, driving change.
Commitment to fostering an inclusive working environment where everyone feels a sense of belonging and the ability to make a difference.

Equal Opportunity

Assistance available during the recruiting process due to a disability.