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About the Role

An exciting opportunity for a strategic marketer to assist in achieving CBC Sports marketing objectives through the delivery of strategic and comprehensive marketing plans, products and content in collaboration with content and marketing teams across Canada. Your experience demonstrates drive and initiative, creativity, strategic thinking and a firm knowledge and understanding of industry best practices, as well as sound judgment and consistency. You value diversity of thought and experience and strive to create a work culture that is highly collaborative, inclusive and respectful. In this role, you will help to shape and lead marketing communications plans under the guidance of the Manager, Sports Marketing and in partnership with our publicity, creative and content teams, helping to translate strategy into industry leading marketing campaigns that generate measurable results. If you have passion for sports marketing and enjoy working in an ever-changing environment, this is the role for you.

Responsibilities

Conceives and develops strategies that reflect, engage with and grow audiences for CBC properties with a specific emphasis on sports content in consultation with internal and external teams and, upon approval, implements these strategies and projects.
Help to grow CBC’s engagement with audiences through strategic data-first marketing plans and initiatives and ensure implementation.
Collaborate on overall content marketing strategies in support of identified channels and priorities including providing guidance on specific tactics, delivery and measurement.
Manage all related deliverables and post reports, as required.
In collaboration with internal teams, creates and develops community events and audience outreach initiatives and implements in accordance with delegated authority or any necessary approvals.
Seeks, leads and provides organizational, promotional and creative support with external partners and communities.
Liaise with external partners including National Sport Organizations and the Canadian Olympic Committee to identify and capitalize on new audience engagement opportunities which contribute to success and enhance the CBC Sports brand and content portfolio.
Lead internal and external stakeholder / partner communications to ensure awareness of plans, amplification opportunities, access to assets, and relevant approvals.
With direction / support from leadership, lead project teams against assigned campaigns.

Requirements

Post-secondary education in Marketing/Advertising or related discipline; sports marketing education background is preferred.
Minimum 5 years experience delivering professional integrated marketing services, with experience in sports marketing (media, competitive sport league/team/individual sport organizations).
Acute understanding of / experience with Canada’s sport communities including National Sport Organizations and local / community sport.
Experience in brand management, athlete partnerships and marketing, issues management, digital marketing, and paid advertising.
Solid understanding of the media industry, CBC Sports programming and competitive landscape.
Creative and strategic thinker, with superior writing and editing skills.
Sound judgment with excellent decision making skills.
Successful at managing multiple projects simultaneously while working with tight deadlines.
Championing diverse perspectives and ideas, and differing points of view is critical.
Ability to travel on occasion as well as work long and/or irregular hours, including evenings and weekends, as per project requirements.
Candidates may be subject to skills and knowledge testing.
A mandatory Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.

Skills

English (Reading)
English (Speaking)
English (Writing)
French (Reading)
French (Speaking)
French (Writing)
Brand management
Athlete partnerships and marketing
Issues management
Digital marketing
Paid advertising
Media industry understanding
CBC Sports programming understanding
Competitive landscape understanding
Creative thinking
Strategic thinking
Writing skills
Editing skills
Judgment
Decision making skills
Project management
Time management
Diversity and inclusion advocacy

Location

Toronto, Ontario

Work Type

Telework
Hybrid
Full time

Experience Level

Senior
Minimum 5 years experience

Education Level

Post-secondary education in Marketing/Advertising or related discipline

About the Company

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country.
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Equal Opportunity

That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster.
If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.