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About the Role

The Outreach Specialist drives the strategy and execution behind Brookdale's self-pay growth by building and sustaining relationships with high-value referral sources, tracking market shifts, and developing the referral pipeline. Success depends on protecting the premium client experience while expanding access, requiring close partnership with internal clinical and admissions teams, and earning trust with external referral partners.

Responsibilities

Develop and execute account plans and market-entry strategies to grow self-pay referral volume, including in new markets.
Conduct ongoing market research on referral source structure, competitive positioning, and buyer/influencer dynamics within the private-pay space.
Identify and evaluate new business opportunities, coordinating resources to act on them.
Cultivate long-term referral relationships with premium-tier sources — private clinicians, educational and therapeutic consultants, concierge medicine practices, wealth and family advisors, attorneys, and interventionists.
Maintain regular, high-touch communication with referral accounts, responding to inquiries with a concierge-level standard of service.
Serve as the primary liaison between self-pay clients, referral partners, and Brookdale's internal admissions and clinical teams.
Partner with senior leaders on strategic initiatives tied to self-pay growth.
Become a subject-matter expert on Brookdale's programming, populations served, and the self-pay client journey.
Recommend solutions to meet referral source and client needs as they evolve.
Track sales performance and self-pay conversion metrics in CRM.

Requirements

Minimum five years of business development experience within behavioral healthcare.
Proven experience in marketing, relationship management, or consultative account management in healthcare, with direct exposure to self-pay/private-pay populations.
Demonstrated ability to present to and influence leadership at all levels.
Track record of sourcing and closing new strategic accounts and referral relationships.
Established relationships with decision-makers in healthcare and/or premium private-pay referral networks.
Strong working knowledge of B2B relationship management and strategic partnership development.

Skills

Business Management
Marketing
Relationship Management
Consultative Account Management
B2B Relationship Management
Strategic Partnership Development

Location

Remote

Work Type

Full-Time
Remote

Experience Level

Minimum five years of business development experience within behavioral healthcare

Education Level

Bachelor's degree in Business Management, Marketing, or a related field

Salary/Compensations

Pay Range: $100-130K/annually

Benefits

401(k)
Healthcare benefits
Vacation and sick days
Employee referral program
Employee discounts to various stores, amusement parks, events, etc.
Continuing education (CE) programs and training
Weekly training opportunities
Advancement opportunities within the organization

About the Company

At Brookdale, you will have the opportunity to work closely within a team of professionals consisting of substance use experts, all dedicated to promoting lasting health and healing.
Clinical supervision and guidance are provided on total client care and therapeutic milieu management, as well as career growth and personal development oversight.
You will develop an individualized growth plan which will help you develop your professional skills and career objectives.
If you are looking for an organization that thrives on growth, celebrates diversity of thought, and rewards passionate execution, you’ve come to the right place.
Because we put clients first, it is our honor to support and reward those who serve them.
We are dedicated to empowering our employees with their professional and personal development by providing:
Discovery Behavioral Health seeks to build a diverse staff that is reflective of the patients we serve and the communities where we work.
DBH encourages multiple perspectives, experiences, and strives to hire and retain a diverse workforce.

Equal Opportunity

We are proud to be an EEO employer M/F/D/V.
We maintain a drug-free workplace and perform pre-employment substance abuse testing.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, or national origin.