Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Industry Marketing Lead will develop and execute industry-specific marketing strategies for Media, Entertainment, Gaming & Sports brands, focusing on driving adoption and demonstrating the value of Braze's platform. This role involves close collaboration with sales, enablement, content, and customer success teams to position Braze as a leading customer engagement solution.

Responsibilities

• Lead the development and execution of a content and communications strategy tailored to this industry.
• Collaborate with sales and other industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes.
• Develop frameworks and standards that drive consistency, efficiency and quality in all industry storytelling and enablement.
• Create programs that highlight the relevance of Braze for the industries, from white papers and case studies to webinars and thought leadership.
• Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions.
• Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to our target customers.
• Serve as Braze’s expert on this industry, offering insights and expertise to internal teams and clients.
• Train sales teams and facilitate the ongoing exchange of knowledge and best practices.
• Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs.

Requirements

• BA/BS degree required; MBA or relevant advanced degree a plus.
• 7-10+ years of marketing experience, preferably working with a range of customers at an agency, technology partner or consulting firm.
• Expertise in the Media, Entertainment, Gaming & Sports industry is essential.
• Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment.
• Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools.
• Experience working with cross-functional teams and managing relationships with key stakeholders.

Skills

• Strategic Thinker: ability to develop and execute industry-specific marketing strategies that drive measurable results.
• Content Creator: skilled at crafting compelling content and campaigns that resonate with industry audiences and highlight product value.
• Industry Expert: deep industry knowledge, with a proven track record of developing effective marketing strategies tailored to specific audiences.
• Collaborative Leader: excels in cross-functional environments and can influence and lead teams across different departments.
• Communicator: exceptional communication skills, capable of articulating complex ideas simply and effectively to diverse audiences.
• Problem Solver: resourceful and analytical mindset, with the ability to navigate ambiguity and drive execution.

Location

• New York

Work Type

• Hybrid

Experience Level

• 7-10+ years of marketing experience

Education Level

• BA/BS degree required
• MBA or relevant advanced degree a plus

Salary/Compensations

• For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $112,000 and $176,000/year, with an expected On Target Earnings (OTE) between $131,000 and $206,000/year (including bonus or commission).

Benefits

• Equity grants of restricted stock (RSUs)
• Comprehensive benefits
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
• A curated in-office employee experience, designed to foster community, team connections, and innovation
• Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups that provide supportive communities within Braze
• Collaborative, transparent, and fun culture recognized as a Great Place to Work®

About the Company

• Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™.
• Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses.
• Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
• From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
• The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026.
• Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®.
• Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
• The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

Equal Opportunity

• At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
• Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices.
• We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran.
• When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
• We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria.
• If this sounds familiar, we encourage you to apply, as we’d love to meet you.