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About the Role
The North America Marketing Director leads the end-to-end marketing function for the Professional Division across the US and Canada. This role is responsible for developing and executing high-impact marketing strategies to attract, recruit, and retain top professionals, positioning our brands as the preferred choice that drives consumer purchase and loyalty. As a key member of the PRO Leadership team, the Marketing Director owns the strategic and operational marketing agenda across all professional segments, with a focus on accelerating growth in the breeder segment. The role requires a combination of visionary leadership and hands-on execution, shaping integrated marketing plans, delivering compelling programs, and rigorously tracking performance to achieve measurable business results.
Responsibilities
- Develop and execute comprehensive, segment-specific marketing strategies and annual plans for the breeder, shelter, working dog, sporting dog & service dog segments.
- Lead the creation of compelling positioning, messaging, content, and campaigns that highlight the performance, health & welfare benefits of our programs & nutrition solutions in professional environments.
- Drive brand preference and recommendation among professional audiences while supporting both direct-to-professional & distributor purchase pathways.
- Build and optimize an integrated marketing mix including digital, social, content, events, trade programs, partnerships & customer relationship tools & initiatives tailored to each professional segment.
- Partner closely with Sales, Sales Operations/Planning & Recommendation/DTC and Professional Division Leadership Team to align on marketing activities with enterprise goals and deliver a seamless customer experience.
- Establish clear KPI’s, track performance and continuously optimize programs based on customer feedback, data & insights.
- Streamline and harmonize North American programs to create a consistent regional experience while addressing the US/Canadian market & business nuances.
- Lead, coach and develop the Professional Division marketing team, fostering a high-performance & collaborative culture.
- Identify, negotiate, & cultivate strategic partnerships with industry organizations, associations, influencers/ambassadors and key opinion leaders in the professional dog/cat space.
- Stay ahead of industry trends, competitive activity, and emerging opportunities in the professional nutrition channel.
- Collaborate with global and regional marketing teams to share best practices & create a seamless demand creation plan leveraging company-wide resources.
Requirements
- Bachelor’s degree in Marketing or business
- 10 years of marketing experience, with at least 4 years in a leadership role
- Deep experience in B2B or professional-channel marketing, ideally within pet nutrition, animal health, pharma, or performance-driven consumer goods
- Proven track record of developing and executing integrated marketing strategies that deliver measurable business results (revenue growth, brand preference, customer acquisition/retention & recommendation growth)
- Hands-on experience with digital marketing, content strategy, trade marketing, events, CRM, loyalty programs & marketing analytics/tools
- Excellent leadership, communication, presentation & interpersonal skills with the ability to influence & collaborate effectively across all levels of the organization
- Passion for dogs & cats and the professionals who work with them
Skills
- Digital marketing
- Content strategy
- Trade marketing
- Events
- CRM
- Loyalty programs
- Marketing analytics/tools
- Leadership
- Communication
- Presentation
- Interpersonal skills
- Influencing
- Collaboration
Location
- US
- Canada
Work Type
- Hybrid
Experience Level
- 10 years of marketing experience
- 4 years in a leadership role
Education Level
- Bachelor’s degree in Marketing or business
Salary/Compensations
- USD 134,400.00 - USD 184,800.00
Benefits
- Company bonus
- Medical and dental benefits
- Participation in 401k plan
- Paid time off benefits
About the Company
- Work with over 150,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.