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About the Role

Leads the evolution of Dow Jones’ B2B data science and analytics capabilities in support of our B2B business function. Drives data-driven strategies to optimize opportunity generation, accelerate revenue growth, improve acquisition, and enhance retention performance. Designs and implements advanced analytics frameworks and revenue measurement methodologies to inform capital allocation across demand generation, ABM, pricing, and customer lifecycle initiatives.

Responsibilities

Develop and execute analytics projects driving key insights that drive pipeline growth and revenue
Support development of propensity models, attribution models, market mix models and customer segmentation models to drive insights that facilitate business planning, forecasting and optimization
Develop executive level reports in BI tools (Looker, Tableau) to develop E2E customer journey insights and identify opportunity areas to drive future growth
Articulate clear, actionable insights derived from model results and effectively communicate complex technical concepts to a non-technical audience
Collaborate with data engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and security
Evaluate and implement appropriate data science tools, platforms, and technologies to streamline processes and enhance data-driven marketing
Engage proactively with cross-functional teams, including marketing, sales, product development, and finance, to comprehend their specific business requirements and translate them into effective, data-driven solutions

Requirements

The willingness to work in our Midtown Manhattan office 3 days each week
9+ years of experience in marketing analytics and/or data science
Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines; or equivalent experience
Experience supporting B2B or enterprise go-to-market models, ideally within media, information services, SaaS, or subscription-based businesses
Strong expertise in advanced analytics, predictive modeling, forecasting, and funnel analysis
Understanding of B2B marketing and sales funnels, account-based marketing (ABM), CRM systems, and pipeline management
Proficiency in BI tools, Python, R, SQL, and experience working with large-scale, cloud-based data environments
Strong commercial acumen and ability to communicate complex analytics to non-technical, executive stakeholders
Proven ability to influence strategic decisions through data-driven insights
Familiarity with marketing automation platforms, CRM platforms (e.g Salesforce), and digital analytics tools is a plus

Skills

Data Science
Analytics
Marketing Analytics
B2B Marketing
Data-driven strategies
Advanced analytics
Revenue measurement
Demand generation
Account-based marketing (ABM)
Pricing
Customer lifecycle initiatives
Propensity models
Attribution models
Market mix models
Customer segmentation models
Business planning
Forecasting
Optimization
Executive Reporting
Opportunity Analysis
BI tools (Looker, Tableau)
Customer journey insights
Data Story Telling
Data Infrastructure
Data Quality
Data Accessibility
Data Security
Data Science tools
Data Science platforms
Data Science technologies
Stakeholder Collaboration
Predictive modeling
Funnel analysis
CRM systems
Pipeline management
Python
R
SQL
Cloud-based data environments
Commercial acumen
Marketing automation platforms
Salesforce
Digital analytics tools

Location

Midtown Manhattan

Work Type

Hybrid

Experience Level

Senior
9+ years

Education Level

Degree in a quantitative field such as Data Science, Statistics, Mathematics, or related disciplines; or equivalent experience

Salary/Compensations

140,000.00 - 160,000.00

Benefits

Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program

About the Company

Dow Jones’ B2B data science and analytics capabilities
Dow Jones - Marketing
Data Analytics/Warehousing & Business Intelligence
We’re committed to offering competitive and flexible compensation to attract top talent.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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