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About the Role

We are looking for a talented Digital Copywriter to produce compelling, optimised content across web, email, paid media, and digital campaigns within the Brand & Communications function at K3 Advisory Group. You will write with a commercial mindset, producing copy that drives engagement, conversion, and brand authority across a range of formats and audiences. Working alongside SEO, performance, and creative teams, you will ensure copy is on-brand and optimised for channel performance.

Responsibilities

Govern tone of voice.
Deliver test and learn initiatives.
Optimize conversion copy performance by channel.
Craft web and CRO copy for various elements like homepages, service pages, landing pages, forms, CTAs, navigation, error messages, and thank-you pages.
Write SEO-led content for blogs, pillar pages, topic clusters, service pages, metadata, and FAQs.
Write for email and automation, including welcome journeys, nurture sequences, sales enablement, cross-sell, upsell/win-back, and event communications.
Create paid media copy for Google Ads, LinkedIn, Meta, and display/programmatic campaigns.
Write organic content for executive profiles and brand channels, adapting to platform algorithms and features.
Tailor copy to funnel stage, placement, and format, including native, non-native, static, video, and animation.
Run A/B tests by channel and use results to refine copy.
Utilize in-house AI tools to accelerate content creation for ICP-segmented audiences, enabling dynamic content generation and personalization.

Requirements

Demonstrate a commercial mindset in writing.
Ensure copy is on-brand and optimized for channel performance.
Adapt copy approach to each platform's algorithm and features.
Tailor copy to funnel stage, placement, and format.
Use A/B test results to continually sharpen writing.
Use in-house AI tools to accelerate content creation.

Skills

Web copy
CRO copy
SEO content
Email marketing copy
Automation copy
Paid media copy (Google Ads, LinkedIn, Meta, display/programmatic)
Organic content creation
A/B testing
AI tools for content creation
Content optimization

Location

Manchester
London

Work Type

Hybrid
Flexible working

Experience Level

Commensurate with experience and seniority

Salary/Compensations

Competitive salary

Benefits

Performance-related bonus
Structured professional development budget
Learning opportunities
Pension options
Healthcare options

About the Company

K3 Advisory Group is a professional services firm with a broad and diverse portfolio of businesses.
Operates in a fast-paced, commercially driven environment.