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About the Role

As the Director of Premium Mobility Segments (Europe), you will spearhead Freenow by Lyft's evolution into the definitive premium mobility leader across the continent. You will own the strategy to rapidly scale our European Premium segment, driving a monumental step-change in market share and setting new industry benchmarks. This role is a cornerstone of Freenow by Lyft's global growth engine, architecting premium sector expansion, elevating brand equity, and capturing structurally superior margins.

Responsibilities

Define and execute long-term growth roadmaps for the European Premium segment, using London as an anchor for broader European expansion and scaling.
Drive premium supply growth by building profitable partnerships and serving as the primary face of Lyft Premium in Europe.
Collaborate with marketing teams to build segment demand through effective partnerships and campaigns.
Maintain full P&L ownership, ensuring target margins and accurate growth forecasting.
Create a scalable operating model for the Premium segment while ensuring compliance and localized deployment.
Enforce "best-in-class" luxury experience standards, covering vehicle quality, safety, and driver behavior to ensure premium brand differentiation.
Lead product and technical requirements for premium features, ensuring the platform meets the unique needs of luxury clientele.
Act as the key bridge between Central Operations and local General Managers, aligning on progress, resources, and market-specific operational issues.

Requirements

10+ years of commercial/operational experience, ideally in a ride-hailing business, similar marketplace service sector, or hospitality.
A start-up, problem-solving mentality is essential.
P&L management experience is a must-have.
Project management experience.
Demonstrable experience of managing/influencing senior stakeholders both internally and externally.
Fluent English with at least one other European language is a major plus.

Skills

Commercial operations
Marketplace services
Hospitality
Start-up mentality
Problem-solving
P&L management
Project management
Stakeholder management
Stakeholder influencing
Fluent English
European languages

Location

London

Work Type

Full-time

Experience Level

10+ years

Benefits

Flexible working arrangements
LinkedIn Learning
Sabbatical & special leave policies
WeRoad partnership
Birthday, 24th + 31st December off
Short term EU work policy
Mobility Credit
Health Insurance
Employee assistance program
Plus more local benefits depending on your work location!

About the Company

Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive.
Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities.
Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app.
In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe.
Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone.
We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun.

Equal Opportunity

Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.
We want you to grow and evolve, bring your true self to work.