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About the Role

The Regional Vice President of Sales is responsible for leading and driving all sales activities across the Central Region to achieve profitable growth and support the company's vision, values, and strategic objectives. This role partners closely with Sales Operations, Branch Presidents, Sales Directors, Marketing, and Regional Operations leadership to develop and execute sales strategies, expand market presence, and grow the customer base within assigned markets. The Vice President of Sales also plays a key role in developing sales training, educational programs, and best practices for clients, sales professionals, and operational leaders.

Responsibilities

Develops, implements and follows through on a strategic marketing plan and sales strategy in conjunction with the branch and Marketing Department to ensure attainment of company sales goals and profitability.
Empowers local sales directors while maintaining strategic oversight.
Works with local business development personnel and branch president to understand and gain comfort in selling Associa delivering and clear and consistent message.
Initiates and coordinates development of action plans to penetrate new markets.
Assists in the development and implementation of marketing plans.
Conducts one-on-one reviews with all sales directors to build more effective communications, address and implement training and development needs, and provide insight for the improvement of sales performance.
Provides timely feedback to Branch President, RVP, VP and SVP related to performance.
Assists branch at presentation, when applicable.
Provides additional review of expenses to meet budget guidelines.
Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the local team.
Partners with key stakeholders (SVP | RVP | Branch President| Marketing) by collaboration and execution of initiatives.
Builds relationships through understanding the needs and expectations of all stakeholders.
Identifies marketing priorities based on primary focus of “lead generation”.
Works with local BDP to measure the effectiveness of all marketing and sales programs and distribution channels.
Designs and implements changes to marketing and sales programs as appropriate.
Recommends marketing promotions in conjunction with national campaigns.
Leads the region in the development of target accounts and in identifying customer profitability improvement plans.
Coaches all sales representatives on target account plans and ensures employees have the appropriate sales goals.
Develops strategies to grow direct business and ensures that distribution sales are properly managed in accordance with individual business strategies.
Analyzes the success of the region’s lead generation efforts through KPMs (key performance metrics) and sets aggressive region account development goals.
Ensures sales tools (salesforce, PFL, lead generation and engagement channels, etc.) are used effectively by each region representative.
Performs annual and quarterly performance reviews with VP of sales.

Requirements

5–10 years of progressive sales leadership experience, including revenue growth, strategic sales planning, and team development.
Experience in HOA, property management, community association management, real estate services, or a related industry.
Proven track record of exceeding sales goals and driving business growth.
Experience leading and developing high-performing sales teams across multiple territories or regions.
Executive-level experience building strategic partnerships and managing key client relationships.
Must have clean driving record and clear background and drug screening.
Valid driver's license with a clean driving record.
Successful completion of background screening and drug testing.

Skills

Strong leadership
Business development
Relationship-building
Communication skills
Delivering results in a high-performance environment
Demonstrates commitment to delivering outstanding customer service to current and potential clients
Takes ownership to personally resolve problems or asks for assistance
Listens well, asks clarifying questions, and communicates effectively (verbal and written)
Takes initiative to recognize and address problems quickly and decisively
Self-motivated with ability to work in an unstructured environment
Advanced situation judgment
Strong/effective negotiation skills (externally and internally)
Committed to following up with employees, VP and corporate partners in a timely manner.
Coaches and mentors team to work together to deliver expected performance.
Works with team to analyze common issues, dig for root causes, and adjust services or processes to prevent issues from occurring in the future.
Ability to gain a strong understanding of Associa, our value proposition, core values, services, policies and procedures.
Possesses strong leadership skills and attributes (coaching, performance management, servant mentality)
Ability to develop relationships will help foster opportunities for big market growth.
Thoroughly understands prospects business and key value drivers by driving two-way communication.
Builds Value through Associa’s unique insight, experience and solutions.
Excellent problem-solving skills to create solutions to cut costs, increase property values, create community involvement and provide superior level of service.
Ability to effectively measure ROI on marketing and sales efforts
Ability to follow through in order to maintain timeline consistency.
Knowledge and proficient utilization of MS office 2000, Excel, Word, PowerPoint, Power BI, Basecamp a plus
Knowledge and utilization of CRM, preferably Salesforce
Ability to travel up to 50%

Location

Remote
Texas preferred

Work Type

Remote
Full-time

Experience Level

5-10 years of progressive sales leadership experience

Education Level

Bachelor’s degree in Business, Marketing, Communications, Management, or a related field preferred.

About the Company

Associa is a leading provider of community association management services.