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About the Role
This role offers an outstanding opportunity to shape the future of ProActiv and Violife across the UK & Ireland. As Brand Manager, you will own commercial growth and brand building, working across the full marketing mix on high-impact projects. You will collaborate with various teams to deliver commercial and consumer outcomes, making a measurable impact on well-known household brands.
Responsibilities
- Lead the UK & Ireland strategy for ProActiv and Violife, developing consumer-first growth plans.
- Translate consumer insight and market trends into compelling brand plans.
- Lead the delivery of projects across the full marketing mix, including innovation, renovation, packaging, partnerships, shopper marketing, digital media and content creation.
- Ensure every activation strengthens brand equity and delivers measurable commercial results.
- Own key brand performance metrics and deliver P&L commitments through effective budget management, KPI tracking and performance analysis.
- Use data and insight to optimise campaigns and identify opportunities for continued growth.
- Work collaboratively with Sales, Revenue Growth Management, Category, Innovation, R&D and external agency partners.
- Bring positive energy, curiosity and accountability to the Marketing team.
- Champion collaboration, encourage new thinking and help build a culture focused on continuous improvement.
Requirements
- Commercially minded marketer who combines creativity with analytical thinking.
- Experience in Brand Management, Assistant Brand Management or a similar FMCG marketing role.
- Strong understanding of consumer marketing, brand planning and the full marketing mix.
- Experience delivering marketing campaigns, product launches, innovation or renovation projects.
- Commercial awareness with the ability to understand performance metrics, budgets and P&L drivers.
- Strong project management skills with the ability to manage multiple priorities and stakeholders.
- Excellent communication and relationship-building skills.
- Confidence working across cross-functional teams and agency partners.
- A proactive, self-starting mindset with the drive to take ownership.
- A passion for food, consumer brands and creating products and campaigns that people genuinely love.
Skills
- Brand Management
- Consumer Marketing
- Brand Planning
- Marketing Mix
- Marketing Campaigns
- Product Launches
- Innovation
- Renovation
- Project Management
- Communication
- Relationship Building
- Cross-functional Collaboration
- Budget Management
- KPI Tracking
- Performance Analysis
- Digital Retail Marketing
- Content Creation
- Media Planning
- Shopper Activation
Location
- Southwark, London
Work Type
- Hybrid
Experience Level
- Brand Management
- Assistant Brand Management
About the Company
- Flora Food Group is dedicated to building an inclusive and diverse workplace.
- Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all.
- We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge.
- We ensure job advertisements are free from unintentional bias.
Equal Opportunity
- No personal characteristics should be a barrier to joining Flora Food Group.
- We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.