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About the Role

Shape analytics strategy, lead complex client engagements and develop high-performing teams using GA4, GTM and enterprise measurement technologies.

Responsibilities

• Act as a senior strategic advisor for key client accounts, leading discovery sessions, workshops and strategic planning while building strong relationships with senior stakeholders.
• Translate business requirements into analytics, measurement and data strategies, presenting complex concepts clearly to technical and non-technical audiences.
• Lead enterprise analytics implementations across Google Analytics 4, Google Tag Manager, BigQuery, Firebase and related technologies, defining measurement frameworks, data-layer architectures and governance standards.
• Drive best practice across tracking, reporting and data quality, providing technical oversight and ensuring solution designs and outputs meet agreed standards.
• Lead multiple concurrent client engagements, managing scope, risks, timelines, resources, delivery quality and commercial processes including forecasting, utilisation, statements of work, billing and purchase orders.
• Line manage, coach and develop analytics professionals while supporting recruitment, onboarding and performance reviews; identify growth opportunities and contribute to thought leadership, innovation and continuous improvement.

Requirements

• Strong experience in digital analytics, measurement, data or a related discipline, including leading strategic projects, implementations or complex client engagements.
• Advanced knowledge of enterprise analytics platforms, particularly Google Analytics 4 and Google Tag Manager.
• Strong consulting, communication and presentation skills, with experience advising senior client stakeholders.
• The ability to manage multiple projects, stakeholders and priorities while maintaining close attention to quality and detail.
• Experience mentoring, coaching or managing team members, with a collaborative, humble and approachable leadership style.
• Commercial awareness, a client-first mindset and a passion for analytics, technology and solving complex challenges.

Skills

• Google Analytics 4
• Google Tag Manager
• BigQuery
• Firebase
• JavaScript
• SQL
• Python
• server-side tagging
• consent management platforms
• API integrations
• cloud platforms
• data visualisation tools
• data warehousing solutions
• mobile app analytics
• Adobe Analytics
• Adobe Launch
• Google Cloud Platform
• Tealium

Location

• Manchester
• London
• Leeds
• Edinburgh
• Stafford

Work Type

• Hybrid
• Permanent
• Full time

Experience Level

• Senior

Benefits

• Company-funded Private Medical Insurance
• 24/7 Virtual GP
• Generous sick-pay policy
• Wellbeing days
• Volunteering time
• Flexible bank-holiday swaps
• Retail discounts
• Gym access
• Tech schemes
• Enhanced maternity, paternity and carers leave
• Extended sick leave
• Menopause support
• Baby-loss support
• 10 fertility treatment days
• Life assurance
• Income protection
• Financial education tools
• Flexible savings options

About the Company

• Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
• Dentsu is an integrated growth and transformation partner to the world's leading organisations. Founded in 1901 in Tokyo, Japan, and now operating in approximately 120 countries and regions, we bring together the power of a global network of leadership brands to deliver impactful, end-to-end growth solutions. Through our client promise, Innovating to Impact, we drive growth through integrated services across Media, Customer Experience Management (CXM), and Creative. Our business transformation (BX) mindset, combined with a focus on experience transformation (EX), drives sustainable growth for brands, people, and society. Our commitment to innovation, collaboration, and diversity enables us to continuously evolve, pushing boundaries while delivering measurable impact in a fast-changing world.

Equal Opportunity

• At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.
• We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.
• We recognize the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.