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About the Role

As a Martech Specialist, you will build, integrate, and optimize marketing technology ecosystems for global clients. You will act as a core technical executor, ensuring seamless data flow, platform health, and advanced marketing automation. This role is for someone who enjoys solving business problems through technology, analytics, and marketing operations, bridging the gap between marketing strategy and technical implementation.

Responsibilities

Maintain accurate data mapping and synchronization between core marketing platforms.
Build, test, and launch complex automated workflows, segmentation rules, and lifecycle journeys within enterprise marketing clouds.
Oversee the connectivity between various third-party tools and plugins across the marketing stack.
Act as the technical back-end expert for marketing campaigns, ensuring proper tracking, lead routing, and database hygiene.
Conduct regular system audits to clean up outdated data, manage user permissions, and ensure compliance with global data privacy regulations.
Collaborate with internal teams and clients to translate marketing strategies into scalable, technical platform setups.
Maintain clear documentation of system architecture, operational workflows, and technical training guides.
Assist with platform evaluations, solution architecture mapping, and technology recommendations.
Design campaign workflows, lead lifecycle processes, customer journeys, and audience segmentation strategies.
Analyze campaign performance data and recommend optimization opportunities.
Stay current on emerging MarTech platforms, AI capabilities, and digital marketing trends.

Requirements

2-4 years working in Marketing Operations, Marketing Technology, CRM, Digital Analytics, or Consulting.
Experience with one or more enterprise marketing platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Iterable, Bloomreach, Segment, etc.).
Strong understanding of digital marketing, customer journeys, attribution, analytics, and campaign execution.
Experience working directly with clients or business stakeholders.
Familiarity with APIs, integrations, data models, or SQL is an asset, but not required.
Experience with GA4, Adobe Analytics, Looker Studio, Tableau, or Power BI.
Detail-oriented problem-solver who can diagnose software logic errors and optimize workflows.
Basic understanding of web fundamentals (HTML/CSS) as it relates to asset creation and template troubleshooting.
Strong analytical and problem-solving skills.
Excellent organizational and communication skills, with the ability to manage multiple projects concurrently.

Skills

Marketing Operations
Marketing Technology
CRM
Digital Analytics
Consulting
Adobe Experience Cloud
Salesforce Marketing Cloud
HubSpot
Marketo
Braze
Iterable
Bloomreach
Segment
Digital marketing
Customer journeys
Attribution
Analytics
Campaign execution
APIs
Integrations
Data models
SQL
GA4
Adobe Analytics
Looker Studio
Tableau
Power BI
HTML/CSS

Location

Hybrid

Work Type

Hybrid
Work from Home Flexibility

Experience Level

2-4 years

Salary/Compensations

$65,000 to $80,000

Benefits

Comprehensive Health & Wellness Benefits Package
Socials, Outings & Retreats
Retirement Planning
Parental Leave Program
Annual tech & travel allowance
Culture of Learning & Development
Flexible Working Hours
Work from Home Flexibility
Service Recognition Programs

About the Company

Konrad is committed to maintaining a diverse work environment and is proud to be an equal opportunity employer.

Equal Opportunity

All qualified applicants, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status will receive consideration for employment.
If you have any accessibility requirements or concerns regarding the hiring process or employment with us, please notify us so we can provide suitable accommodation.