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About the Role

Think China is seeking a commercially driven and hands-on Retail Manager to support the Shiseido Travel Retail Oceania business. This role acts as the primary liaison between Shiseido Travel Retail Asia Pacific headquarters and travel retail operators across Australia, New Zealand and Fiji, driving retail excellence, sales performance, field team engagement, and commercial growth.

Responsibilities

• Drive retail sales performance and achievement of sales targets across assigned travel retail locations.
• Monitor, analyse and report sales performance, identifying risks and growth opportunities.
• Develop action plans to improve retail sales performance, category competitiveness and commercial results.
• Review customer trends, sales mix and promotional effectiveness to maximise commercial opportunities.
• Monitor competitor activities and provide business recommendations.
• Prepare regular sales reports, business reviews and retail performance updates.
• Ensure all counters consistently meet brand standards in merchandising, visual presentation and retail execution.
• Monitor stock levels, inventory movements and replenishment requirements.
• Coordinate with Marketing, Supply Chain and Education teams to resolve operational issues.
• Manage POSM, testers, GWPs, uniforms and retail support materials.
• Maintain exceptional standards of retail excellence and brand image across all locations.
• Build strong relationships with travel retail operators and airport partners.
• Support recruitment, onboarding and performance management of Beauty Advisors and retail field teams.
• Partner with Education teams to identify capability gaps and support training initiatives.
• Conduct regular field coaching and provide actionable feedback to improve service excellence and sales performance.
• Foster a collaborative and high-performance team culture aligned with brand values.
• Support retailer recognition and incentive programs to drive Beauty Advisor engagement and retention.
• Act as the key liaison between Shiseido Travel Retail Asia Pacific headquarters and local retail partners.
• Collaborate with Marketing and Education teams to execute promotional campaigns, retail activations and events.
• Support airport renovation projects, promotional spaces, pop-up activations and other special initiatives.
• Coordinate cross-functional stakeholders to ensure successful project execution.
• Manage purchase orders and retail administration activities.
• Coordinate POSM, tester, GWP and uniform ordering and distribution.
• Maintain accurate Beauty Advisor and retail operational records.
• Support commercial planning, sell-in activities and pricing validation as required.

Requirements

• Bachelor's degree or equivalent tertiary qualification.
• Minimum 5 years’ experience in retail, beauty, luxury, FMCG or travel retail industries.
• Demonstrated success in driving sales performance across multiple retail locations.
• Experience managing frontline retail teams, Beauty Advisors or field sales teams is highly regarded.
• Strong commercial acumen with excellent analytical and problem-solving skills.
• Highly organised, detail-oriented and capable of managing multiple priorities simultaneously.
• Excellent communication, stakeholder management and relationship-building skills.
• Experience working with regional or international stakeholders is highly regarded.
• Proficient in Microsoft Excel and PowerPoint.
• Fluent English required.
• Willingness to travel approximately 30% across Australia, New Zealand and Fiji.

Skills

• Mandarin language skills are advantageous.

Location

• Sydney

Work Type

• Full-time

Experience Level

• Minimum 5 years’ experience

Education Level

• Bachelor's degree or equivalent tertiary qualification

Salary/Compensations

• AUD 90,000 – 120,000 + Superannuation

Benefits

• Work with one of the world’s leading prestige beauty groups
• Manage a portfolio of internationally recognised beauty and fragrance brands
• Exposure to regional stakeholders across Asia Pacific
• Travel across Australia, New Zealand and Fiji
• High level of autonomy and ownership
• Opportunity to influence retail performance across a multi-market region
• Dynamic role combining sales, operations, retail excellence and stakeholder management

About the Company

• Think China is a Sydney-based marketing and business services agency specialising in helping global brands engage Chinese consumers across Australia, New Zealand and Asia-Pacific markets.
• We partner with leading international organisations across education, travel, beauty, luxury and consumer sectors, providing local market expertise, operational support and project management services.