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About the Role

Fora is seeking a Director of Sales to lead its sales organization, focusing on building the outbound sales function and developing the inbound sales team. This is a leadership opportunity to build from first principles, hire Account Executives, define sales strategy, establish processes, and create coaching and performance frameworks.

Responsibilities

• Build Fora’s outbound sales organization from the ground up by developing the strategy, playbook, operating model, and team structure for a scalable outbound motion.
• Develop a hiring strategy for the outbound Account Executive organization and the existing Business Development Representative team, aligning team growth with business goals and revenue performance.
• Hire, onboard, coach, and develop high performing Account Executives while fostering a culture of accountability, continuous improvement, and execution.
• Lead and elevate the existing Business Development Representative team by implementing consistent coaching, performance management, and career development practices.
• Design and implement structured sales enablement programs, including onboarding, ramp plans, call reviews, skills development, and ongoing performance feedback.
• Develop compensation plans, quota frameworks, and ramp structures that support sustainable GMV growth while aligning with company economics.
• Experiment with outbound prospecting strategies, messaging, and channel mix to identify effective approaches, then translate learnings into repeatable processes and playbooks.
• Partner closely with Revenue Operations to establish reporting, performance dashboards, and the operational metrics needed to measure and optimize a newly established outbound motion.
• Collaborate cross functionally with Marketing and other partners to build a repeatable pipeline generation engine that drives qualified opportunities and long term growth.
• Lead the organization to consistently achieve revenue targets by using performance data and customer insights to continuously improve execution.
• Build scalable sales processes and operating rhythms that support efficient growth as the organization expands.
• Establish Fora as a destination for exceptional sales talent by building a high performing culture with clear development opportunities and strong leadership.

Requirements

• Demonstrated success building and leading outbound sales organizations in high growth, revenue focused businesses.
• Experience building new sales motions from the ground up, including developing processes, systems, reporting, and operating frameworks without an existing playbook.
• Experience hiring, coaching, and developing quota carrying Account Executives, with a track record of building effective enablement and performance management programs.
• Experience improving the performance of existing sales teams through coaching, accountability, and operational excellence.
• Experience designing compensation plans, quota models, and ramp structures that support sustainable revenue or GMV growth.
• Experience partnering closely with Revenue Operations or Sales Operations to build reporting, forecasting, funnel visibility, and performance metrics.
• A strong entrepreneurial mindset with a proven ability to solve ambiguous problems and build scalable solutions.
• Experience selling to small and medium sized businesses, ideally within high volume or transactional sales environments.
• Experience building repeatable outbound sales processes that drive predictable pipeline generation and revenue growth.
• Exceptional leadership, communication, and execution skills, with the ability to motivate teams and drive results in a fast paced environment.
• This role is based in New York and requires regular in office collaboration.
• Authorization to work in the United States is required for full-time roles based in our New York City office. Fora is unable to sponsor or assist with U.S. work authorization.

Skills

• Sales leadership
• Outbound sales strategy
• Inbound sales development
• Sales process development
• Team building and management
• Performance management
• Sales enablement
• Compensation plan design
• Prospecting strategies
• Pipeline generation
• Revenue forecasting
• Cross-functional collaboration
• Entrepreneurial mindset
• Problem-solving
• Communication skills
• Execution skills

Location

• New York City

Work Type

• Full-time
• Onsite

Experience Level

• Director

Salary/Compensations

• $175,000-$195,000 + OTE

Benefits

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

About the Company

• Fora is a modern travel agency empowering travel entrepreneurs with technology, data, and community to build advisory businesses.
• Founded in 2021, Fora has over 200 employees and is based in New York City.
• The company secured $60 million in Series D funding and has been recognized by LinkedIn, Fast Company, and TIME.
• Fora aims to be the first unified platform for all travel needs, blending human expertise with technology.
• Fora's values include driving change, collaboration, belief in technology, service to the community, and a focus on business growth.

Equal Opportunity

• Fora is committed to an equitable hiring process and an inclusive work environment.
• BIPOC and traditionally underrepresented candidates are strongly encouraged to apply.
• Fora will not discriminate based on race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.