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About the Role

As an Associate Director of Planning, you will supervise all implementation needs and client communication, liaise with global marketing teams, and oversee the client implementation team to ensure productivity. You will provide strategic rigor to implement ideas and ensure integration between creative and media, and be well versed in 360 media planning.

Responsibilities

• Maintain day-to-day client contact and agency contact regarding their area of responsibility.
• Oversee the development of objectives and strategies, as well as the development of plans and presentations.
• Supervise the group in the interpretation of competitive and other research data.
• Train and evaluate Supervisors, Managers and Associates on the team.
• Act as the liaison between internal teams and various partner vendors to ensure media performance.
• Maintain a deep understanding of business, target audiences and wider communications environment.
• Listen, identify, and articulate compelling drivers, barriers and channel relationship insights.
• Understand, embrace, and integrate client and creative agency research into plans.
• Package strategic frameworks, contextual frameworks and engagement ideas for clarity and client presentation.
• Assist in crafting compelling selling strategies.

Requirements

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 6+ years of account planning or related media/communications planning experience, with a focus on team leadership and management.
• Experience and comfort facilitating ideation sessions.
• Excellent strategic thinking.
• Good client relationship skills, including experience interacting and presenting to senior-level clients.
• Experience working in and across multiple communications disciplines, including digital.
• Fully conversant with all major desktop research tools and qualitative research techniques.
• Excellent quantitative skills, including analytical abilities and math proficiency.
• Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports, where applicable.
• Demonstrate genuine curiosity and interest in our clients and their business.

Skills

• AI-driven media operating unit
• Media
• Data
• Partnerships
• Creative personalization at scale
• WPP Open
• Open Intelligence
• 360 media planning
• Digital
• Desktop research tools
• Qualitative research techniques
• Analytical abilities
• Math proficiency

Location

• Global

Work Type

• Hybrid

Experience Level

• 6+ years of experience
• Team leadership and management experience

Education Level

• Bachelor’s degree in advertising, marketing, business administration, and communications
• Equivalent professional work experience

Salary/Compensations

• $90,000—$140,000 CAD

Benefits

• Competitive medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Significant paid time off
• Preferential partner discounts
• Employee mental health awareness days

About the Company

• WPP is the trusted growth partner for the world’s leading brands.
• WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
• Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Equal Opportunity

• WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
• That's why we've adopted a hybrid approach, with teams in the office around four days a week.
• If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please note that while our philosophy is the same across WPP, benefits may vary by office/country.