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About the Role

The Social, Creator & Partnerships team at LinkedIn drives marketing impact through strategic partnerships, creator collaboration, and owned social presence. This role will help shape the evolution of how LinkedIn earns attention, builds authority, and drives measurable impact across various platforms and discovery environments.

Responsibilities

• Translate audience and business priorities into differentiated social-first strategies, briefs, and programs.
• Turn signals from research, social listening, performance data, platform behavior, and internal business context into actionable recommendations and creative direction.
• Help define what modern, high-impact social strategy looks like across LinkedIn’s flagship surfaces and discovery ecosystems.
• Bring strong platform fluency and social-first judgment across LinkedIn, YouTube, Reddit, TikTok, Instagram, and emerging discovery environments.
• Identify where LinkedIn can show up with relevance and distinctiveness across cultural moments, creator ecosystems, communities, and search/discovery surfaces.
• Review and improve creative concepts from internal and external partners to ensure the work is strategically sound, platform-native, and built to break through.
• Own initiatives end to end: from strategic framing and briefing through execution guidance, optimization, and synthesis of results.
• Manage multiple priorities simultaneously, solve unstructured problems with strong judgment, and move work forward with minimal dependencies.
• Spot gaps, opportunities, and improvements across the team’s work and proactively drive solutions that improve outcomes.
• Use data, insights, and social intelligence to refine strategy, optimize content, and identify what should be scaled, adjusted, or stopped.
• Establish clear success metrics that go beyond engagement to reflect impact.
• Translate learnings into clear internal recommendations and updates that help leadership and partners understand where social is driving value.
• Partner closely with Production, Creator, Partnerships, Comms, Editorial, PMM, Paid Media, Measurement, and other teams to ensure integrated planning and execution.
• Influence stakeholders across functions through clear, persuasive, and purposeful communication.
• Navigate ambiguity and complexity effectively, finding the right people and information needed to strengthen the work and accelerate progress.
• Build repeatable playbooks, templates, and frameworks that improve the consistency, quality, and scalability of the team’s work over time.
• Share what’s working across platforms, bring fresh insights to the table, and collaborate to keep our social content ahead of the curve.
• Contribute to scalable systems and operating improvements that allow the team to focus more energy on higher-impact work.

Requirements

• 7+ years of experience in social media strategy, digital content strategy, audience development, or a closely related marketing discipline.
• Experience leading multi-platform social initiatives end to end, from insight and briefing through execution, optimization, and reporting.
• Experience using social listening, audience, performance, or platform data to inform strategy and improve content effectiveness.
• Experience developing strategic briefs, content frameworks, or content direction informed by research, audience insight, or performance data.
• Experience developing social or content strategies across multi-audience environments, including consumer and/or B2B contexts.
• BA/ BS Degree or equivalent experience.
• Deep platform fluency across LinkedIn, YouTube, Reddit, TikTok, Instagram, and emerging networks, with a sophisticated understanding of how content travels organically across feeds, communities, and discovery surfaces.
• Strong writing and briefing skills, with the ability to turn complex inputs into clear strategic direction.
• Familiarity with social search, AI/LLM discovery dynamics, and other emerging behaviors shaping how audiences find and engage with content.
• Fluency with AI tools and workflows that improve strategy, research, ideation, content development, and team productivity.
• Experience in high-growth tech, digital media, streaming, or other content-led brands where social strategy is closely connected to audience behavior and business outcomes.
• Experience developing social strategy across both consumer and enterprise/B2B audiences, ideally in a global or multi-audience environment.
• Strong business acumen and the ability to connect social work to broader company priorities and brand goals.
• Comfort operating in complex, matrixed organizations with multiple stakeholders, competing priorities, and ambiguity.
• Strong cross-functional communication skills and the ability to influence without direct authority.
• Strategic judgment paired with operational follow-through, including the ability to move seamlessly between strategy and execution.
• Experience building frameworks, playbooks, or systems that improve quality, consistency, and scalability.

Skills

• Social-First Strategy & Platform Fluency
• Strategic Brief Writing
• Discovery & Search Fluency
• Stakeholder Management & Influence
• Business Impact Storytelling

Location

• San Francisco Bay Area
• New York City

Work Type

• Hybrid

Experience Level

• Senior
• 7+ years of experience

Education Level

• BA/BS Degree or equivalent experience

Salary/Compensations

• $125,000 to $195,000
• May include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.

Benefits

• Total compensation package may include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans.
• For more information, visit https://careers.linkedin.com/benefits.

About the Company

• LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce.
• Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day.
• We're also committed to providing transformational opportunities for our own employees by investing in their growth.
• We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.
• Join us to transform the way the world works.

Equal Opportunity

• We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer.
• LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
• LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities.
• Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
• If you need a Reasonable Accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific Accommodation requested for a disability-related limitation.
• Fill out an Accommodation request here: https://app.smartsheet.com/b/form/b660a0327d044969abfd7a4e73d15c36
• Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process.
• Examples of reasonable accommodations include but are not limited to: Documents in alternate formats or read aloud to you, Having interviews in an accessible location, Being accompanied by a service dog, Having a sign language interpreter present for the interview.
• A request for an accommodation will be responded to within three business days.
• LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
• Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
• As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
• Please use this link to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: https://www.linkedin.com/legal/candidate-portal.